About Julie
🔹 Services
- Social media strategy: audit, recommendations, editorial axes, planning, coordination.
- Network management: Instagram, TikTok, Facebook, YouTube, LinkedIn (animation, moderation, e-reputation, crisis management, customer reviews).
- Content creation: formats, writing, carousels, stories, short videos, optimization.
- Influence & UGC / PR: sourcing, contact, negotiation, coordination, contests, tracking (promo codes), monthly reporting + annual review.
- Analysis & optimization: KPIs, reporting, continuous optimization.
- Web writing: blog, newsletters.
- Visual & photo creation: culinary, lifestyle, fashion & beauty.
🔹 Tools
French
Native or bilingual
English
Conversational
Japanese
Conversational
Experience
- Les Petits CulottésSocial Media & Influence ManagerHEALTH AND WELLNESSDecember 2024 - Today (1 year and 8 months)🔍 **Competitive & Influence Monitoring**: Market trend monitoring, competitive benchmarking, opportunity identification, analysis of our statistics for optimization.💬 **Social Media Management & Customer Service**: Moderation of notifications and private messages (Instagram, TikTok, Facebook, LinkedIn, YouTube); customer service management via social platforms and Zendesk.🤝 **Influence Marketing**:
- Restructuring and optimization of the influence department
Handling incoming requests and managing collaborations from A to ZContacting, negotiating, and managing partnerships with influencersCreating, piloting, and monitoring influence campaigns (briefing, coordination, reporting)Setting up an ambassador base and affiliate programsCreating and managing contests (influencer and brand)Managing press relations**Customer Review Management**: Google Business, Consobaby, and Guaranteed Reviews Company.**Tools Used**: Zendesk, Kolsquare, Viewy, Canva, Slack, Meta Business Suite, YouTube Studio, Affilae - Julie BonnaudSocial Media & Influence ManagerSOCIAL NETWORKSOctober 2021 - Today (4 years and 10 months)
My Expertise:
- Social media strategy: audit, recommendations, definition of editorial axes, planning and coordination of communications.
- Social media management: Instagram, TikTok, Facebook, YouTube, LinkedIn (animation, moderation, and community management).
- Content creation: format design, writing, carousels, interactive stories, short videos, and post optimization.
- Influence, press relations & activations: profile sourcing, contact, negotiation, collaboration coordination, organization and monitoring of contests with brands and content creators, valorization of press coverage.
- Analysis & optimization: KPI monitoring, influence reporting, and competitive monitoring and strategic adjustments to enhance visibility, engagement, and growth.
- Writing: web content, blog articles, and newsletters.
- Visual & photography creation: production of visuals and photographs (culinary, lifestyle, fashion & beauty).
- E-reputation management: moderation during sensitive or crisis periods, customer review management, and appropriate responses to protect brand image.
Sectors of intervention:
✅ Childcare & Baby✅ Nutrition & well-being✅ Fashion & beauty (cosmetics)✅ Tourism & travel✅ Video games✅ Education✅ Building & various other industries - Noémie NutritionSocial Media ManagerHEALTH AND WELLNESSJune 2023 - December 2024 (1 year and 7 months)As Noémie's right-hand person, I contributed to developing her notoriety and structuring her digital presence, managing both strategy and operations.
Main Missions:
📱 **Social Media Management**: Animation and moderation of communities on Instagram, Facebook (page & group), TikTok, YouTube (Shorts & community).📝 **Content Creation & Writing**: Web writing, recipe development, culinary staging, photography & photo editing.📧 **Customer Relationship Management**: Monitoring and responding to customer emails, moderating comments & private messages.📊 **Analysis & Optimization**: Performance tracking, reporting, and continuous improvement of results.🎨 **Creative & Strategic Support**: Assistance in brainstorming YouTube thumbnails, hashtag & keyword strategy, creation of editorial calendars.🤝 **Brand Development**: Management of partnerships & sponsorships, organization of influence campaigns, creation of events (contests, digital & physical actions).🔍Competitive & Sectoral Watchto anticipate trends and stay competitive.
Reviews
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Education
- General Baccalaureate LCharle et Adrien Dupuy2010
- BTS ManagementEspace réussite2012
Certifications
- Certified Community Manager - Social Media ManagerIMCI2021