Freelancer profile translated to English.

Description

Do you want to strengthen your marketing team, including having an objective opinion on your brand, its positioning, or your communication actions? Contact me.

MY MISSION:

Make your brand, your story, your expertise, your values, your commitments, elements of impact for your prospects and customers.

YOUR GOAL:

- Speak to your target audiences

- Engage your audience

- Convert effectively

LET'S WORK TOGETHER!

*Brand / Branding

. Definition of your brand platform (mission, values, vision, communication tone, story, logo and graphic charter, artistic universe). Creation of a Brand Book to distribute to all your teams.

. (Re)definition of your target audience (or your target audiences, primary and secondary).

. (Re)definition of your value proposition and adjustment of your positioning.

. Advice for redesigning your visual identity (logo / graphic charter / packaging / social media feed / advertisements / etc.).

*Storytelling / Copywriting

. Creation of a storytelling (editorial line): what story should you tell your environment (clients / service providers / etc.) on your website, your social networks, etc.

. Creation of an editorial calendar (when should you communicate and on which platforms).

. Creation or optimization of your brand content (Copywriting): web content, blog articles, white papers, etc.

*Workshops/Training

. Why implement a brand strategy?

. Brand platform: everything you need to know

. How to engage your customers and communities

. Why work on your Personal Branding?

. B2C and B2B Influencer Marketing: how to integrate it into your communication strategy

. Presentation of digital acquisition levers: which ones are most suitable for your strategy?

. Content Marketing in an acquisition strategy

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Italian
Basic

Workplace preferences

Can work on-site

Nice (up to 50km), Paris (up to 10km), Marseille (up to 10km), Nantes (up to 10km), Lille (up to 10km)

JB Consulting
Digital Marketing & Communication Consultant
CONSULTING AND AUDITS
September 2011 - Today (14 years and 9 months)
Nice, France
I help our clients strengthen their brand's power to make it a benchmark in their market through storytelling, awareness, visibility, traffic acquisition, and sales strategies. I work with them to strengthen their marketing team and bring a new vision.

Clients:
B2B: industry, startups, and IT
B2C: food, cosmetics, retail
E-commerce: fashion, furniture
Institutional: CCI Nice

Since 2015, I have also been a lecturer at Médiaschool group, where I teach digital marketing courses: fundamentals, e-reputation, strategies, case studies, influencer marketing, social media, etc. And at the University of Nice Sophia Antipolis in the SEDI Master's program (Business Strategy and International Development).
Branding Content Marketing Web Marketing Communication Strategy Social Media
Post Planner
Co-founder, exited in 2020
DIGITAL AND IT
March 2011 - June 2020 (9 years and 2 months)
San Francisco, United States
Post Planner is a platform that triples your social media engagement in 10 minutes a day

Application design
Profitable application in 3 months
Responsible for development and communication strategy: + 10,000 media mentions in 9 months in the first year.
Member of the Executive Committee

Other figures:
Over 280,000 professionals use Post Planner daily
Post Planner generates 650% more engagement (according to a Buffer study)
Communication Strategy Content Marketing Business Development Press Relations Public Relations Web Copywriting SEO Writing
Sophie Yachts
Marketing Director
TRAVEL AND TOURISM
August 2004 - August 2010 (6 years and 1 month)
Monaco, Monaco
SophieYachts is a Monegasque yachting company that developed the first luxury motor catamaran, in collaboration with the VPLP architectural firm.

My responsibilities:
Definition and deployment of the Communication and Marketing strategy (launch)
Organization and coordination of participation in boat shows (Shanghai, Fort Lauderdale, Monaco)
Management, creation of the website and content + marketing collateral
In charge of PR: 500 international press coverages in three years.
Marketing Strategy Communication Strategy Content Marketing Branding & Identity Branding Public Relations Press Relations