Freelancer profile translated to English.

Description

Hello to you who are passing by!

My background in a few lines: In over 10 years of experience in Marketing and e-Commerce, I have worked:

・For the Advertiser 🎮 (video games): Defining acquisition, monetization, and loyalty strategies as a common thread, but also supporting new releases through Branding and Performance plans (French and International Scope)

・In Agency 💻: Supporting Clients from all sectors, defining their marketing strategies in response to their challenges; but also deploying, monitoring, reporting, and optimizing performance and branding campaigns. Upskilling teams and clients are also part of the game!

ARE YOU LOOKING FOR 🛒

❔ To navigate between CPC, CPM, ROI, ROAS, CVR, LTV, AMS, GA & co?

❔ To get trained?

❔ To set up a strategy?

❔ Or simply to delegate?

Then look no further 🙌🏻

YOU HAVE FOUND 👩🏻

Curious and passionate about digital, numbers hold no secrets for me. Pragmatic and rational, I will be able to support you on your various topics, adapting to your ways of working, always with friendliness and good humor. A proponent of Test & Learn, there is no absolute truth and everything benefits from being tested and demonstrated as a scientific approach.

To go further, here is a non-exhaustive list of concrete topics on which I could support you:

1️⃣ STRATEGY & PAID MEDIA AUDIT (Google Ads, Amazon Ads, Social Ads...)

Analysis of the existing situation (Strategy, Media Plan, and/or X Levers)

Recommendations

2️⃣ DEFINITION OF PERFORMANCE & BRANDING STRATEGY

Definition of your activation strategy: choice of levers, formats, budgets, common thread, testing...

Management/supervision of your agency

3️⃣ DEPLOYMENT & MONITORING

Creation of advertising accounts

Campaign creation

Campaign monitoring and optimization

Reporting

4️⃣ DASHBOARDING

Possibility to create Data Studio Dashboards

5️⃣ TRAINING & UPSKILLING

Ready to get started? 😁

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Paris (up to 10km)

placeloop
Media Trader
CONSULTING AND AUDITS
October 2023 - Today (2 years and 7 months)
Bordeaux, France
Media expert: managing client budgets primarily focused on Drive to Store, selecting and deploying levers in line with client strategies.
Main responsibilities:

Local and multi-local media campaign management:
- Media plan construction: defining and planning levers and KPIs according to our clients' objectives and challenges,
- Media buying management,
- Advertising campaign execution: briefing, setup, management, monitoring, and optimization of advertising campaigns on buying platforms (Google, Facebook, Instagram, RTB, Waze, Snapchat, etc…),
- Performance indicator analysis with a focus on ROI and reporting to our clients and project teams,
- Implementation of strategic recommendations and presentation to our clients,
- Continuous market watch to integrate new media levers into the Placeloop offering.

Budget and financial monitoring:
- Maintaining expenditure tracking based on the media plan, briefs, and client budgets,
- Monitoring data quality for invoicing.

Client and partner management:
- Managing relationships with partners (Meta, Google, etc.), training on their tools, and testing new innovative platforms
Google Ads Account Management Facebook Ads TikTok Ads Instagram Ads Meta Ads Budget Management Digital Marketing Strategy Paid Media Rigor and Organization
FABERNOVEL PARIS
Activation Director
CONSULTING AND AUDITS
October 2016 - October 2023 (7 years)
Paris, France
Support and management of the activation team: SEO, Media, Influence, ecommerce
Team Management Marketing Strategy E-commerce SEA Social Media Amazon Amazon Ads Google Ads Google Analytics Microsoft Excel Training Performance Marketing Branding
Focus Home Interactive
Advertising Manager
VIDEO GAMES AND ANIMATION
October 2015 - October 2016 (1 year)
Paris, France
Internalization of Media budget management
Design, execution, and optimization of On and Offline media plans to support new catalog releases, as well as ongoing monetization.
Media Branding Performance Marketing