Julie Avisse

Write visual merchandising guidelines for markets, including adaptable visualizations and particular attention to flagships in line with in-store strategy and clusterization.

Brief and monitor the provision of different 3D models with the partner agency.

Update VM tools.

Ensure the correct application of guidelines in markets through photo reporting.

Conduct competitive intelligence on innovation.

Write visual merchandising guidelines for each point of sale.

Assist in the development and installation of animated pop-ups.

Manage the international deployment of the animation concept in collaboration with the Trade Marketing department.

Conduct competitive intelligence on the niche perfume segment.

Management & development of the B2B "Fruit Baskets" offer: sourcing, logistics, process creation. Creation & launch of an e-commerce site (Shopify) for click & collect. Development of B2B partnerships: sourcing & collaborations with restaurateurs. Launch of a new B2B offer "Anti-Inflation Program" for companies: offer creation, prospecting, trade show participation, offer implementation. Internal & external communication: overall management of communication materials (print & digital), social networks, collaborations, etc. Overall participation in retail management: training on tools, products, etc. Management of 2 interns.

Creation of new concepts 2023: Mother's Day, Summer. Development of the 360 activation plan for these promotions: campaign visuals, digital plan, POS experience, merchandising, etc. Development of 2023 gift sets: gift boxes, GWPs, and travel retail cases (close collaboration with Purchasing teams: supplier selection, etc.). Global financial management of products (profitability, estimated revenue).