About Julie
German
Native or bilingual
English
Fluent
Experience
- JEIMECo-Founder, ConsultantFASHION AND COSMETICSJune 2020 - Today (6 years)Paris, FranceSupport and coaching in the development of fashion projectsCollection production: collection building, style office, from design to prototypeProduction monitoring in France and abroadCommunication strategy: brand platform, visual identity, creation of visual assets and social mediaEvents: organization of photoshoots and promotional events
- FRAICHE PARISFounder and Art DirectorFASHION AND COSMETICSJanuary 2017 - Today (9 years and 5 months)Paris, FranceCreation of a ready-to-wear brand for women with manufacturing workshops located in ParisArt Direction: creation of collections and visual identityStrategy: building growth strategy, short and medium term, financial monitoring, fundraising negotiationsCommunication: development of the 360 strategy, particularly on digital and in-store channels, PR management (press office: Dresscode)HR: recruitment and management of six people
- UrgoMarketing ManagerTECHNovember 2012 - September 2016 (3 years and 11 months)Paris, FranceManagement of 4 ranges of high-end health tools: management of project managers and internsWriting of strategic tools: business plan, pricing, commercial plans and monitoring of achieved performanceMarket and competitor watch in health, e-health, connected objects, body and skin careDevelopment of the 360 communication strategy, writing of the communication plan
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Education
- Master in Marketing and ManagementNeoma Business School2009
- Master in Fashion ManagementESMOD Paris2011