Freelancer profile translated to English.
Back to original languageAbout Julie
Hello! Nice to meet you, I'm Julie, an international relations engineer. With 7 years of experience in the field, I specialize in international marketing and communication. I particularly help companies to develop and sustain their international strategy by implementing consumer psychology and intercultural codes.
Feel free to check out my website to learn more!
- Content marketing
- SEO, SEA optimization
- Organization of physical events (trade shows, conferences) and digital events (webinars)
- Social media
- Marketing Strategy
- Business Extension
And more...
All adapted to the language and culture of your target country.
French
Native or bilingual
English
Fluent
Italian
Fluent
Spanish
Conversational
Can work on-site
Chambéry (up to 50km)
Experience
- The International PathFounder - Marketing ExpertCONSULTING AND AUDITSMay 2024 - Today (2 years and 2 months)Chambéry, FranceFounder of The International Path:- Enabling companies that have already carried out sales and marketing actions in Southern Europe to optimize their brand strategy. Visibility and ROI improvement. (Return on Investment)- International development marketing strategy- Change management and adaptation- Organization and Management of international events.- Implementation of intercultural processes and consumer psychology to understand the target audience.More info: www.theinternationalpath.com
- EC International GroupMarketing and Communication CoordinatorRAW MATERIALS INDUSTRYJanuary 2024 - April 2024 (3 months)Rumilly, FranceOrganization of events for Italy, France, and Spain 2024 (A&T, MECSPE, BIEHM, Advanced Factories, Advanced Manufacturing Madrid, FIP Lyon, Global Industrie)- Administrative part: negotiation of booth location, registration form, exhibitor HUB management, team pass)- Booth Merchandising- Promotional part: newsletters, social media, website management, articles, and content...- Presence at Italian booths.
- Protolabs - EuropeMarketing Specialist - Italy (+ Spain)RAW MATERIALS INDUSTRYJuly 2022 - August 2023 (1 year and 1 month)Chambéry, FranceItalian and Spanish markets- Implementation of the on and offline media plan: external and internal email campaigns- Management of digital communication tools such as social media (LinkedIn)- Press relations support- Management of Case Studies with clients and sales teams for communication dissemination- Complete organization of selected events with the Italian sales team- Interaction with the European team and occasional participation in global or European projects-Cultural Strategy: how to adapt an American company to Italian and Spanish culture.- Update and management of the budget allocated to the region
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Education
- Specialized Master's in Project Management, Project ManagementCESI Engineering School2021Mastère spécialisé Management par projets, Management de projet
- International Marketing and Brand ManagementINSEEC U.2020International Marketing and Brand Management, Marketing international