Julie Adam

Brand Strategy: Development of the Group's brand platform and messaging, creation and management of B2B and B2C communication strategies, creation and updating of corporate communication tools (institutional brochure and its variations, etc.).

Content Production: Writing of all external communication materials (sales brochures, blog posts, sales presentation materials, newsletters, management reports, etc.).

Social Media: Implementation of a Social Media strategy (creation of an editorial calendar, post monitoring, etc.).

Project Management: organization of external and internal events, management of all external service providers (print, photo/video, etc.), coordination of internal teams, etc.

Communication Strategy: Development and implementation of public relations/media/influence campaigns (coordination of communications, development of key messages, management of corporate discourse, creation of specific PR activations, etc.).

Media/Public Relations Specialist:

- Identification of relevant targets (creation of press lists), creation and maintenance of a network of national and regional journalists/influencers.

- Management of press requests, organization, preparation, and follow-up of one-to-one meetings, reports, telephone/studio interviews, etc.

- Spokesperson support: writing talking points, Q&A, mediatraining/coaching, etc.

- Crisis communication: creation and management of a crisis unit. - Writing and dissemination of materials: press releases/kits, press invitations, etc.

- Organization of PR events: press trips, ON and OFF line press conferences, etc.

- Performance analysis and monitoring: reporting on PR actions based on various KPIs, development and dissemination of press reviews.

- Strategic monitoring: competitors, market, regulatory, legal... monitoring the entity's (e)reputation.

- Media monitoring: daily reading of target media to conceive new topics.

Management of 3 consultants: Supervision/operational management, team spirit development, learning deadline/stress management, identification and development of strengths and soft skills.

Budget Management: Ensure the profitability of implemented communication actions.

Management of all types of projects: Coordination of various service providers (video production/photo shoots, website/application design, creation of PR materials with a graphic design studio, etc.)

Junior Press Officer

Hired following end-of-studies internship

Writing press materials, telephone follow-ups, press conference organization...