Julia Wigger

I am a Digital Designer and Creative Director for FMCG Brands. My focus is on clear brand management, precise design, and strong digital touchpoints.

What I gladly offer:

• Visually translating brand strategy (Branding, CI, Style guides)

• Packaging design & packaging systems for FMCG brands

• Brand relaunches and visual realignment

• Logo development & corporate design

• Campaign assets for print, social media, and e-commerce

• Assets for Amazon shops, product listings, and advertising creatives

• Art Direction & Creative Direction

• Shoot supervision, set styling & visual production support

• Development and advancement of sub-brands

• Digital brand presences & Shopify / E-commerce design

• Pitch conception and visual presentation development

• Design expertise for AI tools: How companies can use AI meaningfully for brands, content, and design processes

• In-house design support

For the past two years, I have been working on the visual development of the Hensslers brand for Steffen Henssler. As a team lead and creative director with personnel responsibility, I was significantly involved in the strategic direction and implementation of the brand relaunch. My focus was on developing the brand strategically and creatively – from packaging design and brand presence to campaign assets and digital applications. I translated brand strategy into clear visual systems, visually supported the development of new products, and ensured that the brand appeared consistent, high-quality, and recognizable across all touchpoints. Major projects included developing a comprehensive style guide, conceptualizing and optimizing several advent calendars, and the Shopify relaunch of the online shop.

At brandnooz, I worked as a Creative Director for five years and led the graphic design team with personnel responsibility. During this time, I strategically and creatively developed the brand and all sub-brands, implemented a comprehensive relaunch, and was responsible for the development of numerous new sub-brands.