About Julia
- Creation of brand visuals and content,
- Newsletter design and copywriting,
- Structuring marketing actions,
- Brand identity coherence and development.
- Project management and coordination,
- E-commerce projects and brand launches,
- Brand communication and marketing,
- Organization of photo shoots and visual productions,
- Service provider management and operational monitoring,
- Creation of communication materials.
French
Native or bilingual
English
Conversational
Experience
- LES JOLIES PLANCHESBusiness OwnerRESTAURANTS AND FOOD SERVICEMarch 2026 - Today (3 months)Nieppe, FranceAs the founder of Les Jolies Planches, I created and developed an e-commerce brand centered around the world of aperitifs and the art of entertaining. This entrepreneurial venture allows me to manage all aspects of the brand's activities, from strategy to operational execution.I manage the e-commerce site development, the structuring of the product offering, and all actions related to the brand's launch and growth.My role also includes daily operational management: customer relations, order tracking, returns management, and customer support, with a constant focus on satisfaction and quality of experience.I coordinate all service providers (photographers, partners, suppliers), including negotiating services, tracking deliverables, and managing collaborations.I also develop the brand's partnerships, whether local, event-based, or with other companies. I am also part of a local association to enhance the brand's visibility and its local anchoring.On the strategic side, I am responsible for monitoring the activity's performance and figures (sales, results analysis, overall monitoring) to adjust actions and drive the brand's development.Finally, I oversee the brand's overall communication: organizing photo shoots, creating visual content, and implementing marketing materials.This experience has given me a complete and highly operational vision of brand management: e-commerce, project management, negotiation, customer relations, communication, and business piloting.
- alba MatelasDigital Project Manager 360E-COMMERCEMarch 2024 - November 2025 (1 year and 8 months)Lille, France
- Management of e-commerce strategy and complete oversight
- Construction, prioritization, and monitoring of product roadmaps
- Deployment of structuring cross-functional marketing projects: CRM, loyalty, logistics, chatbot, customer journey
- Coordination of internal teams and partners
- Participation in tenders, negotiations, and service monitoring
- Tracking of schedules, budgets, deliverables, and reporting to management
- Performance analysis: revenue, margins, average order value, stock turnover
- Definition and monitoring of marketing and customer experience KPIs: NPS, customer satisfaction...
- Direct contribution to a +12% revenue growth
- Analysis of customer feedback and implementation of improvement plans
- Management and animation of the Customer Service / After-Sales team
- JulesDigital Project Manager / UXRETAIL (SMALL BUSINESS)September 2020 - August 2023 (2 years and 11 months)Lille, FranceI am independently responsible, under the direction of my department, for project monitoring (maintaining satisfaction, presenting reports, development...) and I assist in planning and coordinating project follow-ups (commercial monitoring, deadlines, design, execution, deployment, presentation, deliverables...) for the following projects:
- Participate in the implementation of the second-hand process with external partners: specifications, value proposition, market benchmark (offline/online), business plan, customer study, organization of a second-hand product sales day (checkout process...)
- Monitoring & management of the deployment of a printer for SFS orders in 14 stores: business plan for large-scale deployment, field analysis with the IT support team and the supplier.
- Coordinate live shopping sessions: project manager + business support: communicate needs: mockups to enrich the web page, testing phase, retroplanning, animation, day-of organization, registration and campaign tracking, communication plan proposal, budget participation, KPI definition and implementation, feedback/review + market trends...
And for the following digital projects: Product Reviews, Dynamic FAQ, Interactive Size Guide:- Tenders
- Assistance in planning and coordinating project follow-ups (Deadlines, design, execution, deployment, deliverables...)
- Assistance in developing and producing dashboards/presentation materials for results
- Conducting competitive analysis
- Reporting field difficulties to adapt the strategy
- Liaising between teams and the project manager
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Education
- Utilisez un CRM dans votre activité de commercial Certification Les principes fondamentaux du marketing numérique Contentsquare certified Fondamentaux Gérez un projet digital avec une méthodologie en cascadeUtilisez un CRM dans votre activité de commercial Certification Les principes fondamentaux du marketing numérique Contentsquare certified Fondamentaux Gérez un projet digital avec une méthodologie en cascade
- STRATEGIE MARKETING & RELATION CLIENTIAE Lille2023
Certifications
- Food Safety TrainingChamber of Trades and Crafts2026