Julia Tracz

As the founder of Les Jolies Planches, I created and developed an e-commerce brand centered around the world of aperitifs and entertaining. This entrepreneurial venture allows me to manage all brand activities, from strategy to operational execution.

I manage the e-commerce site development, offer structuring, and all actions related to the brand's launch and growth.

My role also includes daily operational management: customer relations, order tracking, handling returns, and customer support, with a constant focus on satisfaction and quality of experience.

I coordinate all service providers (photographers, partners, suppliers), including negotiating services, tracking deliverables, and managing collaborations.

I also develop brand partnerships, whether local, event-based, or with other companies. Furthermore, I am part of a local association to enhance the brand's visibility and its local presence.

On the strategic side, I am responsible for monitoring business performance and figures (sales, results analysis, overall monitoring) to adjust actions and drive the brand's development.

Finally, I oversee the brand's overall communication: organizing photo shoots, creating visual content, and implementing marketing materials.

This experience has allowed me to develop a comprehensive and highly operational vision of brand management: e-commerce, project management, negotiation, customer relations, communication, and business steering.

I am autonomously responsible, under the direction of my department, for project monitoring (maintaining satisfaction, presenting reports, development...) and I assist in planning and coordinating project follow-ups (commercial watch, deadlines, design, execution, deployment, presentation, deliverables…) for the following projects:

- Participate in the implementation of the second-hand process with external partners: specifications, value proposition, market solution benchmarking (offline/online), business plan, customer study, organization of a second-hand product sales day (checkout process...)

- Monitoring & steering of the deployment of a printer for SFS orders in 14 stores: business plan for large-scale deployment, field analysis with the IT support team and the supplier.

- Coordinate live shopping sessions: project manager + business support: communicate needs: mock-up to enrich the web page, testing phase, retro-planning, animation, day-of organization, registration and campaign tracking, communication plan proposal, budget participation, KPI definition and implementation, feedback/review + market trends...

And for the following digital projects: Product Reviews, Dynamic FAQ, Interactive Size Guide:

- Tender management

- Assistance in planning and coordinating project follow-ups (deadlines, design, execution, deployment, deliverables…)

- Assistance in developing and producing dashboards/presentation materials for results

- Conducting competitive analyses

- Reporting field difficulties to adapt strategy

- Liaising between teams and the project manager