Description

You have a vision – I help you bring it to life.

I’m Julia Schröder, a Hamburg-based fashion designer with more than 20 years of experience in the fashion industry.

Whether you're launching a new label or evolving an existing collection – I support you from first concept to final production.

I bring creative energy, a strong sense of trends and aesthetics, and a deep understanding of market needs, target audiences, and brand identity. My strength lies in creative direction, creating collections, accessories, color and print concepts that are both visually striking and strategically thought out.

What I offer:

• Creative direction

• Collection development: womenswear, menswear, kidswear, sportswear, accessories

• Accessory design: scarves, bags, knits, hats, caps, socks, belts etc.

• Print & graphic design: all-over prints, placed prints, jacquards, colorways

• Color & trend concepts: mood boards, seasonal palettes, creative direction

• Tech packs & production preparation

• Supplier communication & production follow-up

Whether independently or as part of your team – I work reliably, creatively, and with structure. Remote, hybrid, or on-site.

Why work with me?

• 20+ years of experience with brands like OPUS, SOMEDAY, Street One and others

• A unique combination of creativity, market awareness, and technical know-how

• Start-ups appreciate my clarity, structure, and hands-on support

• Established brands value my trend awareness and deep understanding of identity-driven design

Let’s create something wonderful!

Remote, hybrid or on-site – let’s talk about how I can support your next project.

Rates and packages are flexible depending on scope, timeline, and budget.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Can work on-site

Hamburg (up to 50km), Berlin (up to 50km), München (up to 50km), Hannover (up to 50km), Düsseldorf (up to 50km)

Selbstständig
Freelance designer
January 2023 - Today (3 years and 5 months)
Hamburg, Germany
Working as a freelance designer gives me the opportunity to support you with my experience and knowledge of more than 20 years in the fashion business. My work focuses on the development of color moods, color concepts and print concepts, print development and the ambition to create modern, contemporary benchmarking designs . My expertise and experiences are:
- trend research, forecast and analysis
- creating color concepts throughout the season with well researched trend and market knowledge
- developing a coherent print and graphic concept ( AOPs, jacquard's and placed prints) for the complete and harmonious expression of the collections for all product groups including coloration of colorways and development of placed prints
- developing and processing collections in styles and prints from initial research through to final production
- technical drawings, specs and tech packs
- leading the production process from color approval through fittings and supplier communication
- creating and presenting mood boards with a clear statement for design, sales, product management and marketing.
simplicity networks GmbH
Senior designer colorconcept, prints and accessories Someday
October 2020 - December 2022 (2 years and 2 months)
Hamburg, Germany
Responsible seniordesigner for color- and print concept Someday. Seniordesigner accessories Someday. Responsibilities:
- Trend research and market analysis
- Creative sourcing
- supplier and trade fair visits
- overall color concept
- moodboard and half-year concept development
- monthly design creation
- Worksheet setup and maintenance
- technical drawings
- colorations
- Creation of AOPs, stripes, checks and jacquards - preperation of tech packs for printers
- approval of colors and prints through the production process
simplicity networks GmbH
Divisionhead colours and graphics OPUS and Someday
May 2018 - October 2020 (2 years and 5 months)
Hamburg, Germany
Teamlead for color concepts and graphic concept contemporary womenswear