Freelancer profile translated to English.
Back to original languageAbout Julia
Strategic marketing with heart, mind, and real implementation power.
I am a marketing professional with over 10 years of experience in digital communication, performance marketing, and brand building – both as a team lead and as a versatile all-rounder.
Today, I work as a freelance marketing consultant & fractional CMO, supporting companies in sharpening their brand, achieving measurable results, and building marketing structures that truly work.
After stints in start-ups and medium-sized businesses, I assist companies in entering new markets, developing their marketing strategy, and implementing cross-channel campaigns – from social media and performance to data-driven processes.
What you can expect from me:
✅ well-thought-out strategies and creative concepts
✅ clear communication and hands-on mentality
✅ focus on the essentials – from the consumer's perspective
✅ clean project management (also remote and international)
✅ expertise in HubSpot, Google Ads, LinkedIn Ads, Meta Ads, Content Strategy & Brand Positioning
I work both strategically as a sparring partner and operationally in implementation – flexible, reliable, and with a focus on impact, efficiency, and brand growth.
Finnish
Native or bilingual
German
Native or bilingual
English
Fluent
French
Conversational
Swedish
Basic
Can work on-site
Köln (up to 20km)
Experience
- Kiho OyFRACTIONAL CMODecember 2025 - Today (8 months)Responsible for Kihon's marketing strategy as part of the expansion into the DACH region. Responsible for brand positioning, content direction, performance marketing, and the development of scalable marketing processes and analytics.
- HR-Werkstatt GmbHTEAM LEAD ONLINE MARKETING AND SALES AUTOMATIONSeptember 2025 - November 2025 (2 months)I implemented tracking and consent systems, integrated HubSpot, and built automated workflows. I also planned LinkedIn content and campaigns, as well as HubSpot landing pages, to generate qualified leads and increase the conversion rate of the company's e-learning platform.
- FUTUREWORXS SERVICES GMBHTEAM LEAD & SENIOR DIGITAL MARKETING MANAGERJanuary 2025 - June 2025 (5 months)TERMINATION BASED ON SHARED VALUESLed a new team for scalable digital marketing solutions for local insurance agencies. Focused on strategy, team leadership, and optimization of digital channels (Google/Yext, Social Media).
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Education
- Master of ArtsUNIVERSITY OF TAMPERE (+ UNIVERSITY OF EASTERN FINLAND)2012Master of Arts
- Google AdWords Qualified IndividualADWORDS ACADEMY BY GOOGLE FINLAND2013Google AdWords Qualified Individual