Freelancer profile translated to English.
Back to original languageAbout Julia
Premium UGC Creator & Former Art Director (Louis Vuitton, ALDI, Pierre Fabre...), I create the video and photo content that boosts the visibility of SMEs, associations, and micro-entrepreneurs. My difference? Most creators focus on pure production. Thanks to my agency background, I also analyze your market to design a unique editorial strategy and ready-to-use tools that make you autonomous.
My Support: From Vision to Production
🔍 1. Strategic Watch & Benchmark
I analyze your market and platform codes (formats, aesthetics, sounds) to identify your best opportunities. Available as a launch diagnosis or regular follow-up.
🎨 2. Tailor-made Content Strategy
We define your editorial identity to make you stand out: your main creative directions, your Tone of Voice (brand tone), and the rigorous selection of social networks suited to your business.
📅 3. Catalog of Concepts & Planning
No more blank page anxiety. We co-create a catalog of reusable creative formats. You pick, you apply, and you plan your content at your own pace.
🎬 4. Premium UGC Creation & Empowerment
I adapt entirely to your level of autonomy:
- Support: I provide you with professional shooting guidelines and tailor-made templates to get you started with confidence.
- Ready-to-use: I create your visual library (non-facecam UGC) and manage the production/editing of your content over the months.
⭐️ Why work with me?
- 7+ years in Parisian agencies: Major Account expertise (Luxury, Entertainment, Cosmetics) put to work for your business.
- Dual Profile: Direction & Strategy: I know how to design a high-performing editorial line AND produce professional shots or motion graphics.
- Impact & Accessibility: Concrete solutions for an impact worthy of market leaders, without the budgets of large agencies.
English
Fluent
French
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- We Are Social S.L.Social Media Art DirectorSOCIAL NETWORKSAugust 2023 - Today (2 years and 11 months)Paris, FranceEditorial campaign for the following clients: ALDI, Amazon Music, Pierre Fabre Group, LEGO, Groupama.
- FreelanceFreelance Art DirectorSOCIAL NETWORKSJanuary 2019 - Today (7 years and 7 months)Paris, FranceContent strategy and content creation for the following clients; Lactalis, Dessange, Van Cleef & Arpels, Breizh Pom, UPSA, Louis Vuitton Watch, Au cœur des peuples (travel association), Artists (Music).
- SPOKEArt Director / Motion DesignerSOCIAL NETWORKSNovember 2021 - April 2023 (1 year and 5 months)Paris, FranceHead of the creation department: Conception and communication strategy, Motion design, visual identity, photo and video shooting.Clients: Mondial Relay, Pegasus distillery, Caisse d’Épargne, Banque Populaire.
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Education
- Art Director1984 School of design2019Formation en tant que directeur artistique : motion design, webdesign, UX/UI design, illustration, photographie, identité visuelle, storytelling, vidéo, design thinking, stratégie de communication et marketing media. Expérience en agence grâce au cursus agence/école : Refonte site internet Century 21 France, Refonte identité visuelle Fête des vendanges de Montmartre, captation avant, pendant et après de l'événement suivi de la réalisation aftermovie de l'évènement pour la mairie du 18ieme.