Freelancer profile translated to English.

Description

UX Strategy and Product Design Consultant with over 20 years of experience in designing digital products and platforms with a very large audience.

I support product companies and digital platforms in defining their user experiences, identifying product opportunities, and improving engagement.

During my career, I have notably led the UX and Design teams for very large audience media platforms such as DailyMail.com and Reach plc, and worked on products used by millions of users.

I specialize inUX strategy, product discovery, and supporting product and design teams.

Organizations typically engage me when they want to:

Clarify a product's UX strategy

• product scoping and UX vision

• identification of improvement opportunities

• structuring product discovery

Understand user needs

• user research and behavioral analysis

• identification of expectations and friction points

• synthesis of insights and product recommendations

Improve product journeys and experience

• user journey design

• experience maps and information architecture

• scoping of product features and flows

Align product teams

• facilitating discovery and co-creation workshops

• design reviews and product scoping

• collaboration with Product Managers and tech teams

Structure a UX / Product Design team

• mentoring design teams

• implementing UX practices and Design Systems

Sectors of experience: media and very large audience platforms, edtech, fintech, telecom, digital platforms.

Available forUX Strategy, Product Discovery, or product team supportassignments.

Remote preferred — occasional travel possible.

Industry field of expertise

Languages

English
Native or bilingual
French
Fluent
German
Basic

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

Tinayre Blom & Associés
Principal Consultant UX & Product Design
CONSULTING AND AUDITS
October 2025 - Today (10 months)
France
Founder of a consulting firm specializing in UX Strategy, Product Discovery, and Product Design leadership.

I support startups, scale-ups, and digital organizations in designing and evolving high-performing digital products by combining user research, product strategy, and UX design.

Key interventions:

• defining UX strategies and product discovery
• structuring user research programs (interviews, tests, behavioral analysis)
• designing user journeys, experience maps, and Jobs to be Done frameworks
• facilitating co-creation and product alignment workshops with product and business teams
• implementing Design Systems and DesignOps practices
• supporting and mentoring UX / Product Design teams

I also act as an interim Lead UX or Head of Design to help organizations structure their design teams, improve their discovery methods, and align UX, product, and engineering.
Management Consulting User Testing User Experience (UX) Creativity and Innovation Design Thinking
Lifeed
Director
EDUCATION AND E-LEARNING
January 2024 - September 2025 (1 year and 8 months)
Milan, Italy
Member of the leadership team of an EdTech startup developing an innovative learning platform aimed at transforming corporate training experience.

Mission focused on structuring the Product Design practice and integrating user research into product strategy.

Key contributions:

• structuring and mentoring the Product Design team
• defining product discovery and user research processes
• improving collaboration methods between Product, Design, and Engineering
• supporting product vision and user experience strategy

The mission's objective is to enable the company to structure a user-centered product approach and prepare for the launch of a solid and scalable product.
Reach plc
Director of UX & Design
PRESS AND MEDIA
August 2021 - January 2023 (1 year and 5 months)
Londres, United Kingdom
Head of UX and Design within the Product team of the UK's largest digital media group.

Mission focused on integrating user research and UX strategy into the product roadmap for a portfolio of very large audience media brands.

Responsibilities:

• defining the overall UX vision for the product ecosystem
• creating and deploying a group Design System
• integrating user research into product processes
• managing and developing UX and Research teams
• close collaboration with product and engineering teams

Contributed to the improvement of several key engagement metrics: page views per session, reading time, scroll depth, and user sign-ups.