Freelancer profile translated to English.

Description

Communications strategist and team lead with over 10 years of experience in digital media, social media, and content strategy. I have most recently led 20-person teams through technological changes, implemented AI workflows, and as a founding member of a corporate in-house agency, built structures for top international brands. My drive: communication that has a measurable impact and processes that become faster and more efficient through AI.

Languages

German
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Max und Moritz GmbH (Ehrmann GmbH)
Marketing Account & Project Manager B2C + B2B + HR (Founding Member)
AGRICULTURE
April 2025 - Today (1 year and 3 months)
• • Built the entire agency infrastructure, including interdisciplinary workflows between Marketing, Social Media, Web, and Performance.
• • Strategic consulting for international brands: Ehrmann International, Zentis, Saliter in the area of Digital Marketing.
• • Conception and management of FMCG product marketing campaigns, including influencer collaborations based on relevant KPI goals.
• • Employer branding campaigns to strengthen the employer brand.
• • Implementation of AI-supported workflows with measurable efficiency increases in content creation and project management.
Social Media Marketing Instagram Marketing Project Management Communication B2B
BurdaForward GmbH (Focus Online, Chip, Bunte)
Team Lead Video Unit
July 2023 - March 2025 (1 year and 8 months)
• • Disciplinary leadership of a 20-person interdisciplinary team (editors, producers, working students).
• • Content strategy for Germany's highest-reach news portals – responsible for 10 million video views daily, KPI-driven optimization.
• • Implementation of generative AI tools (LLM research, video automation): significant reduction in production time with higher output.
• • Development of new video monetization concepts with marketing and product management.
• • Introduction of agile working methods and ensuring 24/7 newsroom workflow.
Leadership Communication Social Media Project Management AI Automation
Made My Day GmbH
Team Lead Social Media & Marketing
May 2020 - June 2023 (3 years and 1 month)
• • Strategic development and scaling of social media presences with a focus on Snapchat and TikTok, based on relevant KPIs (20+ million daily views).
• • Budget responsibility and management of organic and paid campaigns, including influencer marketing (Snapchat, TikTok, Meta).
• • Leadership of a creative team of 10 employees (full-time + freelancers); resource planning and coaching.
• • Development of AI-supported workflows for content curation and automated script creation.
Leadership Social Media Content Marketing Instagram TikTok