Freelancer profile translated to English.

Description

Senior E-commerce & Digital Product Lead with over 10 years of experience in the transformation and management of complex e-commerce platforms (Retail, Tech, Automotive).

I support major clients in structuring strategic roadmaps, optimizing omnichannel customer journeys, and integrating key solutions (SAP Hybris, payment, loyalty, logistics).

My interventions cover:

• ROI-oriented e-commerce roadmap management

• Digital transformation & omnichannel governance

• Payment integration (CB, SEPA, BNPL) & Trade-In

• Loyalty programs & conversion optimization

• IT / Business / HQ coordination

• Digital KPI & performance

Accustomed to international and multi-stakeholder environments, I work on high-stakes programs requiring structuring, transverse leadership, and measurable impact.

Available for e-commerce transformation missions, Program Lead roles, or senior strategic support.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km), Marseille (up to 10km)

SAMSUNG ELECTRONICS FRANCE
E-commerce Project Manager
January 2023 - Today (3 years and 5 months)
• Ownership of the SAP Hybris roadmap (Loyalty, Delivery, SMB Store, Operations).
• Deployment of Samsung Rewards: Burn & Earn, Tiering, Cross Border.
• Integration of BNPL, Trade-In, Leasing & omnichannel optimization.
• Management of logistics partners (VCV, Agedis) & Cut-Off management.
• Automation of back-office processes & continuous improvement.
• Coordination of multi-stakeholders: IT, Marketing, Customer Service, international HQ.
Agile Project Management Change and Transformation Management Agile Method Digital Transformation Team Management
HYUNDAI MOTOR FRANCE
Digital Project Lead
January 2022 - January 2023 (1 year)
• Deployment of vehicle online sales platforms (New & Used).
• Structuring of the purchase journey & payment integration (CB, SEPA).
• Management of digital agencies & third-party partners.
• Strategic reporting to the Management Committee & HQ.
• Contribution to the transformation of the omnichannel distribution model.
Digital Transformation E-commerce
THE OZ
Project Manager / Product Owner
January 2020 - January 2022 (2 years)
• Functional scoping & writing of specifications.
• User Story breakdown & Agile management.
• UAT management & delivery (cost / time / quality).
• Coordination of Marketing, CRM, IT, Logistics.
• Customer relationship management & reporting.
Agile Method Agile Project Management E-commerce Cost Control Strategies Team Management

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Master II
Université Paris Ouest Nanterre
2012
Master II
Business Administration Degree
Université Paris Ouest Nanterre
2010
Licence Sciences de Gestion

Juliano Araujo

E-commerce Transformation Lead | SAP Hybris Expert

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