Julian Martinez Goldschmidt

I lead the global Programmatic strategy for all markets where Glovo operates. I design and execute high-impact campaigns in DV360, optimizing complex structures, automating processes with Google Sheets and Apps Script, and working closely with data, performance, and brand teams. I implement scalable solutions, define benchmarks, and train local teams to maximize the use of data and programmatic platforms.

Responsible for the planning and execution of programmatic campaigns for multiple brands within the Nestlé portfolio. I coordinated the use of first-party audiences, implemented full-funnel strategies in DV360, collaborated with external agencies, and led initiatives for performance and reporting improvements. I also worked on report and structure automation with Google Sheets and Looker Studio, and participated in testing new tools within the global digital stack.

Creation and editing of visual content for brands focused on a young and digital audience. Development of pieces for social media, design of audiovisual storytelling, and adaptation to different formats. Intensive use of Adobe Premiere and After Effects. Freelance project that allowed me to combine creativity and strategy for digital campaigns.