Julian Kniesel

Founder of a successful B2C Shopify store for high-quality bedding from German manufacturing. Built the LuxeCosy brand from scratch – including product development, positioning, and customer experience. Specialized in scalable e-commerce structures, conversion optimization, data-driven online marketing, and efficient process architecture. Developed a strong premium brand that stands for handmade quality, sustainable materials, and exceptional sleep comfort. Focus on growth, automation, and professional shop optimization.

Head of Supply Chain Management at OBERON GmbH, responsible for the holistic management of efficient end-to-end supply chains – from strategic procurement and production planning to on-time distribution. Focus on sustainable cost optimization, process stability, and transparent KPI structures. Successful digitalization and integration of central processes into the ERP system, including automation of recurring processes, bottleneck management, and improved data quality. Led cross-functional projects to increase efficiency and scale operational structures.

Led European non-food and IT procurement with a total volume of €100 million for over 250 hotels and senior living facilities. Responsible for the strategic purchasing and selling of all indirect items and services, as well as for the implementation of sustainable and future-oriented supply chain management. Developed and successfully introduced procurement software for significant efficiency gains and increased transparency in all purchasing processes. Additionally, managed the strategic further development of the F&B, sales, and marketing departments through structured process management and optimization of existing workflows.