Freelancer profile translated to English.
Back to original languageAbout Julian
Forged in the relentless fires of the Copywriting School in Hamburg, refined through a degree in Text and Cultural Semiotics, and battle-tested on the front lines of marketing.
I'm Julian, a trained copywriter, and actually a pretty peaceful guy when I'm not using martial metaphors (or seeing boring ad copy).
In recent years, I've helped agencies develop a wide variety of formats – from 360° campaigns to boat naming – for brands like Hapag Lloyd Cruises, Ferrero, VfL Wolfsburg, Ottobock, and many others.
Shall we work together on your communication and marketing goals? Send me a message!
My competencies:
- Development of creative core ideas
- Claims & Headlines
- TV & Radio Spots
- CTR Tuning: Hooks & Creatives for Social Media
- Naming
- PR Stunts & Trade Fair Promotions
- Employer Branding
- Advertisements
- Long Copy
German
Native or bilingual
English
Fluent
Italian
Basic
French
Basic
Remote only
Primarily works remotely
Experience
- S/O/GCopywriterApril 2024 - August 2025 (1 year and 4 months)Data centers and soapbox cars! At S/O/G, I worked on B2B communication for clients from various industries. For example, I wrote landing pages and did employer branding for maincubes, Germany's largest data center provider. Or I came up with team names for a soapbox race at a masteroil festival. Other clients included Fuchs+Sanders, Caritas, monochrom, and a few others.
- HeimatTBWA\Junior CopywriterApril 2023 - August 2023 (4 months)In my short time at Heimat, I worked with the FDP team, writing headlines for FDP election posters day in and day out. One headline even made it into the BILD newspaper.
- PIA I NORDPOL+ Agentur für Kommunikation GmbHPermanent Freelance Junior CopywriterApril 2022 - December 2022 (8 months)At Nordpol, I created campaigns, headlines, radio spots, and social media videos for brands like XING, VfL Wolfsburg, Ottobock, and the German Handball Federation. I also participated in several pitches for well-known brands.
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Education
- Text and Cultural Semiotics (M.A.)University of Passau2021Inhalte: Analyse von Kommunikation im Allgemeinen, Werbesprache, Analyse von Werbespots Thema meiner Masterarbeit: Schockwerbung von Non-Profit-Organisationen
- Trained CopywriterCopywriting School2017Ich war Teil des 23. Jahrgangs der Texterschmiede in Hamburg - über Jahrzehnte die bekannteste Ausbildungsstätte für Texter im deutschsprachigen Raum.