Freelancer profile translated to English.
Back to original languageAbout Julia
Expert in 360° marketing strategy, international go-to-market, and CRM, I manage omnichannel marketing activation programs combining retail, merchandising, and customer engagement to support international market expansion and optimize marketing performance and ROI.
• Business partner to Executive Committees.
• Management of international teams and projects (USA, Asia, Europe, Middle East).
• Bilingual in English.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- NexiteCUSTOMER EXPERIENCE MANAGERTECHMay 2024 - October 2025 (1 year and 5 months)Tel-Aviv, IsraelResponsible for the adoption of the RFID solution by clients.- Management of the Retail application's evolution to adapt it to field needs, specification of requirements for R&D, and coordination of new developments (GenAI).Consolidation of strategic contracts (Lululemon, Tommy Hilfiger, Calvin Klein), opening of Prada.- Creation and deployment of user training for the store application, head office platform, and data dashboards for client teams.+70% solution utilization.
- Nestlé Nespresso S.ADIRECTOR CRM & CUSTOMER EXPERIENCERETAIL (SMALL BUSINESS)January 2023 - April 2024 (1 year and 3 months)Tel-Aviv, IsraelTeam Management: 5 employeesResponsible for B2C and B2B CRM strategy and omnichannel customer experience.- Definition and deployment of the CRM roadmap and omnichannel customer journey, including data segmentation, marketing activation orchestration, and campaign performance monitoring.18% newsletter open rate, +12% on CRM satisfaction indicators.- Management of the loyalty program redesign and integration into the omnichannel customer journey to optimize engagement and retention.+10% sign-ups, +2 pts conversion Expert → Ambassador and reduced churn.- Management of the experimentation and deployment of new MarTech and GenAI solutions to enhance the personalization and effectiveness of CRM activations.+15% click-through rate, +8% open rate, +2% new product conversionand +20% repeat purchase.
- SabonHead of Marketing Western EuropeFASHION AND COSMETICSJanuary 2022 - January 2023 (1 year)Paris, FranceTeam Management: 4 employeesImplementation of the function, team, tools, and processes.Responsible for commercial deployment in France, Germany, Spain, Italy (70 POS, 7 M€ revenue).- Definition and deployment of the omnichannel marketing strategy and CRM plan to support brand development in Western Europe.+5 pts in-store conversion rate, +20% newsletter conversion.- Management of 360° marketing activations: retail campaigns, CRM, e-commerce (Shopify), merchandising, and brand projects (window displays, co-branding, sampling).- Redefinition of brand positioning and modernization of the omnichannel customer experience.In 1 year: +15% customer traffic in stores, +10% regional e-commerce revenue.
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Education
- Postgraduate Degree, Fashion and Luxury ManagementInstitut Français de la Mode2016Postgraduate Degree, Fashion and Luxury Management
- Master of ScienceIÉSEG School of Management2014Master of Science (MSc), Strategy of Organizations and Human Resources Management