Juliane Koch

Social media today works primarily through people, stories, and authentic content.

As a social media manager with over 10 years of experience, I support building reach, trust, and visibility through Reels, creator collaborations, and social ads. My focus is on developing and implementing campaigns that not only generate attention but also deliver measurable results.

🎥 Reel Production

From idea to shooting, editing, and publishing: I develop authentic video content for Instagram, TikTok, and LinkedIn that reaches target audiences and makes brands visible – without complex production processes.

🤝 Influencer & Creator Marketing

I identify suitable creators, handle outreach, negotiation, and management of collaborations, and steer campaigns from the initial idea to performance evaluation. I work with both micro-influencers and established content creators.

📱 UGC and Content Concepts

Authentic content performs better than traditional advertising. That's why I develop UGC concepts and creator formats that seamlessly integrate into the target audience's usage while conveying the brand message.

🚀 Social Ads

I conceptualize, run, and optimize advertising campaigns on Meta and LinkedIn – from reach and awareness campaigns to lead generation and conversion goals. Performance monitoring and reporting are naturally included.

📊 Strategy & Reporting

Successful social media work begins with a clear strategy. I analyze target audiences, competitors, and potentials, develop suitable content and campaign approaches, and measure results using relevant KPIs.

I have particular experience in the areas of B2B, food, regional brands, events, community building, and creator and influencer campaigns.

I work flexibly, pragmatically, and hands-on – from strategy to operational implementation.