Juliane Ingelmann

I accompany the people behind the brand.

I am Juliane Ingelmann, a business psychologist, experienced brand strategist, and certified business and life coach. My approach is different from traditional brand consulting.

I see the brand as part of a system that is closely connected to the company and the people who shape it.

Because I am convinced that a brand is only as strong as the key people who create it.

My goal is to empower you to lead your brand, your team, and yourself with clarity, motivation, and strategic foresight.

I support you and your team in all brand strategy-related questions and projects.

Are you missing a team member and are you swamped with unfinished tasks?

Do you want to sharpen your customer profile and need clear guidance through the process?

Do you want to sharpen your positioning and are looking for a clear compass for your brand activities?

Is your team swamped with tasks and can no longer see the actual brand?

Let's talk - I will support you with all these questions and much more...

This is my offer for you:

1. Coaching & Mentoring

Individual support to develop clarity, focus, and personal strength

2. Sparring & Consulting

Strategic continuous exchange and practical expertise for brand and leadership topics.

3. Workshops & Seminars

Interactive formats that impart knowledge and develop directly applicable solutions with your team.

4. Public Speaking

Inspiring talks that open up new perspectives on brands, leadership, and personal development.

Do you have other topics or just want an outside perspective? Let's talk.

Your Juliane

https://www.juliane-ingelmann.de

As Head of Brand Management, I build and establish a new brand, develop guidelines for long-term brand consistency, train and motivate teams to adhere to these guidelines, and plan strategic initiatives to build strong brand equity.

Strategic:

• Strategic brand positioning and definition of a new overarching brand

• Building a new brand, including naming, European trademark registration, market analysis, and data collection, leading CI/CD development

• Development of a strong roll-out strategy for the new brand, aligned with the company's mission and vision as well as OKRs

• Conception and leadership of several workshops with over 10 participants on topics such as brand positioning, customer profiles, brand guidelines, and brand strategy

• Development of training materials for the brand and conducting training with all internal stakeholders

• Contribution to the overall strategic process of the company

• Definition of the target customer, company mission, and vision

• Budget planning and responsibility based on OKRs and brand plan

• Definition and implementation of new processes and guidelines

• Building, motivating, training, and establishing a new team of three people

Operational:

• Briefing and managing a creative agency for a TV campaign

• Briefing and creation of marketing materials

• Campaign planning and initiation

As Global Brand Manager, I ensured brand consistency across all channels and markets, coordinating strategic decisions and product launches.

Strategic:

• Strategic positioning and definition of the Womanizer brand identity

• Positioning and campaigns for new products, including VIP collaborations (Lily Allen x Womanizer)

• Project management of numerous global product launches (3-4 items/year), including conception and management of internal launch training

• Execution of various product launches by coordinating and managing international agencies, internal stakeholders, and business partners

• Global budget planning based on OKRs and brand plan

• Definition and implementation of new processes and guidelines (e.g., international launch process, POS and digital marketing materials, approval process for brand materials)

• Design and coordination of global market research on Path-to-Purchase and brand value

Operational:

• Marketing planning and execution for existing and new portfolios

• Development of marketing materials for internal stakeholders and own channels (e.g., Amazon, webshop, social media)