Juliana Scandian Trinta

• • Global Brand Activation: Spearheaded growth workstream for Primer's first global brand event, securing 250+ inbound registrations.

• • Paid Media & Strategy: Own Primer's paid media strategy and media planning, managing one contractor to deliver multi-channel campaigns.

• • Event Strategy: Owned end-to-end execution of webinars and simultaneous VIP events in Singapore, London, and Paris; delivered 60+ senior leads and integrated post-event Sales cadences.

• • Lifecycle Marketing: Own the email newsletter and build Pardot nurture flows to automate lead qualification and improve funnel progression.

• • Vertical Expansion: Led the marketing launch for Primer's Travel vertical, defining positioning and ICP targeting for industry-specific acquisition.

• • Scalable Growth: Managed global B2B paid media with a 6-figure monthly budget, achieving a 39% MoM volume increase for the Brazil market launch.

• • Conversion Optimization: Increased B2B lead gen conversion rates from 5% to 11.5% on LinkedIn through cross-functional collaboration with CRM and Product.

• • Full-Funnel Strategy: Designed multi-channel media plans (Social, OOH, Audio) for product launches, improving Brazil's B2B conversion rate from 11% to 17%.

• • Experimentation: Directed "Test & Learn" roadmaps, including Brand Lift studies and Geo-testing to validate incremental growth.

• • Leadership: Mentored junior team members and established a regional creative briefing system to align local insights with global strategy.

• • Market Expansion: Coordinated strategy and budget management across 12 EMEA markets.

• • High-Profile Launches: Executed real-time ad strategies for iPhone launches and Apple's first International Women's Day campaign in Saudi Arabia (debuting the brand on TikTok).

• • Performance Tracking: Managed full-funnel reporting across TikTok, Snapchat, and Meta, optimising for CPA and ROI.