Description

Dynamic and results-driven marketing & communications executive with 20 years of progressive experience leading multi-channel strategies across LATAM. Lead design and executing high-impact campaigns in corporate communications, PR, influencer marketing, brand positioning, and digital content for globally recognized companies (Fortune 500 brands: Apple, Amazon, Adobe, Twitter, Microsoft, Dell, and Paramount). Recognized for building and managing high-performing, cross-functional teams across regions, driving business growth, client engagement, and brand visibility. Adept at aligning messaging with business goals, steering organizations through digital transformation, and navigating complex media landscapes, including crisis management scenarios. Combines creative thinking with strategic planning and operational execution, positioning as an asset for brands looking to strengthen their voice in highly competitive and fast-evolving markets.

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Dialogue Inc
Managing Director Mexico & SP Latam
November 2016 - Today (9 years and 7 months)
Mexico City, CDMX, Mexico
• Team leader in Mexico and LATAM focused on brand, marketing, influencer marketing and communication efforts (organic and paid campaigns with content and influencers) for clients in tech, business, finance, education and lifestyle industries.
• Implement business strategies, increasing reputation, revenue targeting new markets and adopting new technologies and trends.
• Spearhead business development initiatives aligned with company's strategy and core competencies.
• Strengthen client relationship, closely understanding needs and presenting solutions always exceeding their business needs.
• Client portfolio: Apple, Amazon, Adobe, Twitter, GEPP, Paramount+, Signifyd, Beats by Dre, XAPO Bank, Crediclub, Fintonic, NotCo, Twitch, Zendesk, Laika Mascotas, etc.
Guerra Castellanos y Asociados
Communications Associate
June 2014 - November 2016 (2 years and 5 months)
Mexico City, CDMX, Mexico
• Oversee communication efforts of accounts Volaris, GEPP, GE and Microsoft.
• Development of creative strategies generating greater press coverage.
• Coordinate crisis situations and develop manuals.
• Establish methodologies and work formats, streamlining efforts.
• Closely collaborate with clients' sales and marketing teams.
Independent
Senior Consultant
June 2013 - June 2014 (1 year)
Mexico City, CDMX, Mexico
• Develop and execute campaigns for diverse client portfolio (Evernote, The Rug Company, Naturalia, Pintadita a Tu Salud, Restaurante Casa Anis and Greentox).
• Reach out to national and international media outlets.