Juliana M.

Senior executive in marketing, brand strategy, and operations, with a strong foundation in communication and design, and extensive experience leading positioning, content, digital, and cross-functional initiatives in Brazil, Europe, and the United States. Combines strategic vision, stakeholder management, and practical execution to connect business, marketing, and operations, driving consistency, delivery, and growth in complex and multicultural environments. Has developed and led B2B, B2C, and B2B2C strategies in sectors such as retail, wellbeing, services, architecture, health, technology, film, real estate, and personal brands, with experience in strategic development, positioning, client management, multidisciplinary coordination, multi-channel campaigns, content, websites, and project governance. Her background in psychoanalysis further strengthens her leadership, team dynamics, and stakeholder management, providing a solid ability to read context, generate alignment, and manage complex relationships with clarity, sensitivity, and judgment.