About Juliana
Portuguese
Native or bilingual
Spanish
Fluent
English
Fluent
Catalan
Conversational
Experience
- RecreartCreative Director | Marketing, Design, and Visual CommunicationJanuary 2016 - Today (10 years and 7 months)Leadership in strategy, visual communication, design direction, operations, client relations, and multichannel project execution within an international creative communication and marketing company.
- Definition and implementation of marketing, communication, and positioning strategies for a wide variety of business profiles, audiences, and markets.
- Visual direction of projects, ensuring consistency in digital design, brand materials, campaigns, presentations, social media assets, and institutional communication.
- Development and supervision of creative concepts, visual narratives, and communication materials that translate business objectives into clear, engaging, and coherent experiences.
- Project management in Brazil, Europe, and the United States, coordinating clients, collaborators, and partners in multicultural environments.
- Management of client and stakeholder relationships, connecting strategic vision, creative quality, delivery standards, and business growth.
- Direction of content, campaigns, newsletters, digital communication, institutional materials, and commercial presentations, combining visual sensitivity with marketing objectives.
- Development of B2B, B2C, and B2B2C strategies, adapting messages, visual language, channels, and approaches according to business objectives and the context of each business.
- Leadership of project operations with a focus on alignment, prioritization, workflow, quality control, and delivery consistency.
- InPress Porter NovelliSenior DesignerJanuary 2014 - January 2016 (2 years)São Paulo, State of São Paulo, BrazilPart of a global communication and PR agency, working at the intersection of strategy, content, and client service, focusing on the development of visual brand and communication solutions for digital and offline platforms.
- Translated positioning and business objectives into clear, consistent communication adapted to different touchpoints.
- Developed visual systems, campaigns, and assets for different platforms, objectives, and markets.
- Participated in projects for a portfolio of global and multinational brands.
Managed Brands: Bosch, Philips Sound, Mattel, Fisher-Price, Barbie, Dove, Unilever, Scania, Sony Mobile, LinkedIn, PlayStation, Toyota, PepsiCo, and Fujifilm. - GoomarkEditorial DesignerJanuary 2015 - January 2017 (2 years)São Paulo, State of São Paulo, BrazilDeveloped editorial materials and branded communication to support marketing and content initiatives.
- Created presentations, reports, publications, e-books, and infographics.
- Transformed complex data and messages into clear, strategic, and engaging visual narratives.
- Contributed to strengthening brand positioning and communication across digital channels.
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Education
- Bachelor's Degree in Social Communication - Advertising and Public RelationsCentro Universitário Belas Artes de São Paulo2008Grado en Comunicación Social - Publicidad y Propaganda
- Bachelor's Degree in Graphic DesignIstituto Europeo di Design2008Grado en Diseño Gráfico
Certifications
- Design for ConnectionInstituto Amuta2023
- Design for Sustainability and RegenerationGaia Education2022