You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Juliana M.JM

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Juliana

I am a senior marketing, design, and operations professional with over 15 years of experience helping companies build clearer, more consistent, and effective communication.

Originally from Brazil and currently based in Europe, I have worked on projects for brands and businesses in Brazil, Portugal, other European markets, and the United States. My background combines visual communication, design, digital marketing, client management, project coordination, and creative operations.

Throughout my career, I have developed and led projects in digital design, content, social media, campaigns, newsletters, presentations, commercial materials, multichannel communication, and visual experiences for brands. This hands-on experience, combined with a strategic and client-oriented vision, allows me to connect ideas, business objectives, and execution in a clear, consistent, and effective manner.

I have worked with B2B, B2C, and B2B2C brands in sectors such as health, wellness, retail, architecture, real estate, services, technology, film, education, and personal brands. This diversity has allowed me to develop a strong ability to adapt, understand business needs, and create solutions tailored to different audiences, markets, and business contexts.

I consider myself particularly strong in managing client relationships, identifying communication needs, and translating complex ideas into practical, visually coherent, and results-oriented solutions.

My work combines strategic thinking, visual sensitivity, attention to detail, and coordination skills. My goal is to help brands communicate better, strengthen their presence, and build consistent experiences that support their long-term growth.
  • Portuguese

    Native or bilingual

  • Spanish

    Fluent

  • English

    Fluent

  • Catalan

    Conversational

Can work on-site
Barcelona (up to 50km)

Experience

  • Recreart
    Creative Director | Marketing, Design, and Visual Communication
    January 2016 - Today (10 years and 7 months)
    Leadership in strategy, visual communication, design direction, operations, client relations, and multichannel project execution within an international creative communication and marketing company.

    • Definition and implementation of marketing, communication, and positioning strategies for a wide variety of business profiles, audiences, and markets.
    • Visual direction of projects, ensuring consistency in digital design, brand materials, campaigns, presentations, social media assets, and institutional communication.
    • Development and supervision of creative concepts, visual narratives, and communication materials that translate business objectives into clear, engaging, and coherent experiences.
    • Project management in Brazil, Europe, and the United States, coordinating clients, collaborators, and partners in multicultural environments.
    • Management of client and stakeholder relationships, connecting strategic vision, creative quality, delivery standards, and business growth.
    • Direction of content, campaigns, newsletters, digital communication, institutional materials, and commercial presentations, combining visual sensitivity with marketing objectives.
    • Development of B2B, B2C, and B2B2C strategies, adapting messages, visual language, channels, and approaches according to business objectives and the context of each business.
    • Leadership of project operations with a focus on alignment, prioritization, workflow, quality control, and delivery consistency.
    Strategic Communication Operations and Project Management Digital Marketing and Multichannel Presence Brand Strategy and Positioning Design
  • InPress Porter Novelli
    Senior Designer
    January 2014 - January 2016 (2 years)
    São Paulo, State of São Paulo, Brazil
    Part of a global communication and PR agency, working at the intersection of strategy, content, and client service, focusing on the development of visual brand and communication solutions for digital and offline platforms.
    • Translated positioning and business objectives into clear, consistent communication adapted to different touchpoints.
    • Developed visual systems, campaigns, and assets for different platforms, objectives, and markets.
    • Participated in projects for a portfolio of global and multinational brands.
    Managed Brands: Bosch, Philips Sound, Mattel, Fisher-Price, Barbie, Dove, Unilever, Scania, Sony Mobile, LinkedIn, PlayStation, Toyota, PepsiCo, and Fujifilm.
    Design Digital Marketing Graphic Design
  • Goomark
    Editorial Designer
    January 2015 - January 2017 (2 years)
    São Paulo, State of São Paulo, Brazil
    Developed editorial materials and branded communication to support marketing and content initiatives.
    • Created presentations, reports, publications, e-books, and infographics.
    • Transformed complex data and messages into clear, strategic, and engaging visual narratives.
    • Contributed to strengthening brand positioning and communication across digital channels.

Recommendations

Be the first to recommend Juliana

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Bachelor's Degree in Social Communication - Advertising and Public Relations
    Centro Universitário Belas Artes de São Paulo
    2008
    Grado en Comunicación Social - Publicidad y Propaganda
  • Bachelor's Degree in Graphic Design
    Istituto Europeo di Design
    2008
    Grado en Diseño Gráfico

Certifications

  • Design for Connection
    Instituto Amuta
    2023
  • Design for Sustainability and Regeneration
    Gaia Education
    2022

Skill set

Categories