About Juliana
I drive the growth of small and medium-sized businesses by creating more efficient systems and better-positioned brands.
- Transform disorganized operations into more efficient and scalable systems.
- Build visually appealing brands with a strategic digital presence.
- Produce creative content that drives reach, positioning, and sales.
- Elevate companies' visual communication to make them more memorable and competitive.
- Integrate creativity + structure to optimize teams, processes, and daily execution.
Spanish
Native or bilingual
English
Conversational
Experience
- Rosales Gutters LLCSocial Media & Marketing ManagerCIVIL ENGINEERINGNovember 2023 - Today (2 years and 9 months)Providence, United States
- Design and execution of multi-channel digital strategies (Instagram, Facebook, LinkedIn, Google Business), focused on lead generation.
- Creation of +300 pieces of content (video, design, blog) aligned with business objectives.
- Implementation of email marketing campaigns and nurture automation.
- Management and conversion of leads from social media to sales.
- Optimization of the digital customer service flow, reducing response times.
- Planning and execution of editorial calendars with a focus on organic growth.
- Contributed to the consolidation of the brand's corporate visual identity.
Achievements:- Increase in organic reach and engagement.
- Improvement in lead-to-customer conversion.
- Structuring of the brand's digital ecosystem.
- Tasklix LLCOperations & Client Success SpecialistHUMAN RESOURCESApril 2023 - Today (3 years and 4 months)San Juan, Puerto Rico
- Coordination and optimization of administrative and operational processes.
- Design and structuring of databases and customer management systems (CRM).
- Creation of commercial proposals, presentations, and corporate documents.
- Customer management (email, calls, CRM) focused on retention and conversion.
- Standardization of internal processes to improve operational efficiency.
- Led the corporate image renovation through visual campaigns and email marketing, achieving an increase in customer acquisition and improving team efficiency.
Achievements:- Increase in customer acquisition through digital strategies.
- Optimization of internal workflows and reduction of operational friction.
- Improvement in customer experience and response times.
- Banco Agrario de ColombiaProject Operations & ERP ImplementationBANKING AND INSURANCEJanuary 2016 - November 2020 (4 years and 10 months)Santafe de Bogotá, Colombia
- Led the monitoring and control of strategic projects in one of the largest financial entities in the country, focusing on ERP implementation.
- Managed schedules, procurement, quality, and risk plans, prepared reports for senior management, and supervised suppliers.
- Management and monitoring of ERP implementation (SAP / Dynamics).
- Control of project scope, time, cost, and risks.
- Design of schedules and strategic plans (procurement, quality, risks).
- Coordination between multidisciplinary teams.
- Reporting to senior management with performance metrics.
- My role was key to ensuring the fulfillment of scope, time, and budget in highly complex initiatives.
Achievements:- Fulfillment of project milestones within time and budget.
- Improvement in the control and visibility of operational processes.
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Education
- Business AdministrationUniversidad de La Salle - Colombia2016