Freelancer profile translated to English.
Back to original languageAbout Julia
Your brand is no longer moving forward as it used to.
It exists, it runs, but something has shifted.
The message is no longer aligned, customers are no longer buying (or buying less), the team is no longer aligned...
Perhaps you are preparing for a pivot, a rebranding, a new offering, or an acquisition - and you know that continuing without solid foundations would be a mistake.
My role? To help you (re)build your brand with a clear vision and a solid base - so that every decision (communication, product, HR, offering, customer experience) starts from the same place.
The objective: to make your brand a lever for growth and desirability for your target audience once again.
What I do:
1. Brand Strategy & Rebranding
(Re)laying the foundations: competitive analysis, qualitative study to understand the target audience, brand platform (common thread, vision, mission, values, promise, benefits, proof points, brand tone with examples, editorial themes to know what you are legitimate to speak about with examples, customer experiences with tons of concrete examples to transform strategy into coherent actions).
Result: an aligned, desirable, and effective brand that becomes a lever for growth again.
2. Naming
Create a name that carries your vision.
A distinctive name, legally free, and designed to last.
(Possibility of partnering with an intellectual property lawyer for the legal aspects)
3. Trend Analysis
Understand what is changing in your industry before others do.
Identify weak signals, cultural shifts, and emerging behaviors.
For a brand rooted in its time, never behind.
If your brand is at a turning point - new offering, desire for growth, acquisition, misalignment, creation - it's the right time to (re)lay the foundations.
To discover more about me, visit me on LinkedIn.
French
Native or bilingual
Spanish
Basic
English
Conversational
Can work on-site
Nantes (up to 50km), Saint-Gilles-Croix-de-Vie (up to 15km), Lyon (up to 15km), Paris (up to 15km)
Experience
- FreelanceSpecialized in Brand Strategy and NamingCONSULTING AND AUDITSDecember 2019 - Today (6 years and 5 months)Nantes, France‣ Brand Strategy (Brand Platform) / Positioning‣ Naming / Brand Architecture‣ Trend AnalysisI have worked for various sectors:‣ Food Industry‣ Non-profit‣ Tourism / Travel‣ Restaurant / Food Franchise‣ Hospitality‣ Consulting Firm‣ Real Estate‣ Business Club‣ Coaching (Sales, Personal Development)‣ Training‣ Theater‣ Decoration‣ Men's / Women's / Children's Ready-to-Wear‣ LandscapingI am not specialized in one specific area. On the contrary, I enjoy having an external perspective to propose impactful and adaptable strategies.
- DV GROUPEGlobal Communication ManagerAGRICULTUREOctober 2016 - February 2019 (2 years and 4 months)Vertou, France- Communication Strategy- Brand Strategy for 7 group brands- Deployment of strategy in operational actions- Trend Analysis (Strategic Planning)- Project Management
- VallourecPress and Brand Relations - InternshipENERGY AND UTILITIESApril 2015 - June 2015 (3 months)Paris, France- Organization of a press event- Assistance with social media management- Support for partner meetings- Creation of a press database
Reviews
Johann
Apique
Reviewed on 10/24/2023
Julia's approach combines proven methodology with tailor-made advice, attentive to needs. The mission exceeded expectations, thanks to her wise counsel and commitment: Julia adapted to the project's specificities and proposed several approaches that refined its positioning. I highly recommend her!
C
Charlotte
Charlotte PETIT EIRL
Reviewed on 6/19/2023
I am very satisfied with this collaboration, with the advice Julia provided, and also with her interpersonal skills. I felt a tailor-made support, from someone attentive and concerned.
Recommendations
BM
+1
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Education
- Master's Degree in Communication and Marketing Strategies - Work-Study ProgramISME, Nantes2018Le manager du marketing et de la communication élabore et déploie des stratégies nouvelles où la communication et le marketing ne font qu’un. Il analyse l’environnement micro et macro, définit les objectifs de parts de marchés et présente la stratégie marketing. Il met en place des outils et des méthodes de collecte et d’analyse des informations, prépare des arbitrages, rassemble des informations ciblées et individualisées sur la clientèle puis analyse le comportement d’achat et assure une fonction support à la force de vente en impliquant l’ensemble des services dans la satisfaction des clients. Il segmente et choisit les cibles, réalise un audit de marque. Le manager du marketing et de la communication définit également la stratégie de communication. Il pilote l’architecture de communication sur les différents canaux (on line et off line) et contrôle l’efficacité des actions de communication. Le manager du marketing et de la communication définit également la stratégie de communication.
- Bachelor's Degree in Marketing and Communication Project ManagementISME, Nantes2016Le cursus Responsable de Projet Marketing et Communication forme des professionnels du marketing et de la communication qui conçoivent, élaborent et évaluent des actions de communication et de marketing dans tout type d’entreprises : chez l’annonceur, en agence, dans les médias ou dans le secteur non-marchand.
Certifications
- Fundamentals of Digital MarketingGoogle2016