Freelancer profile translated to English.
Back to original languageAbout Julia
Are you a Food & Beverage brand, distributor, or player looking to boost your marketing and sales strategy?
I can help you with:
- Brand development (positioning, storytelling, identity),
- Sales strategy (activation plan, sales growth, expansion in France and internationally),
- Purchasing and partnerships (negotiations, sourcing, optimization),
- Project management (launches, multi-team coordination, operational steering).
With over 10 years of experience at Moët Hennessy, Casino, Fauchon, Metro, and Lagardère, and a degree from ESSEC, I bring a strategic vision combined with strong product knowledge and a keen sense of gastronomic trends.
My added value: transforming your ambitions into concrete results, through an approach that is creative, analytical, and business-oriented.
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Paris (up to 20km), Marseille (up to 20km), Beauvais (up to 50km), Mulhouse (up to 40km), Bordeaux (up to 20km)
Experience
- Lagardère Travel RetailHead of Commercial DevelopmentRETAIL (SMALL BUSINESS)October 2022 - June 2024 (1 year and 8 months)Paris, France✓ Preservation and optimization of the margin for 50 stores across 16 airports✓ Store support: brand development and optimization✓ Partnership development (Matcha, Flying Blue)✓ Management of a business analyst
- Lagardère Travel RetailWine and Champagne BuyerWINE AND SPIRITSSeptember 2020 - October 2022 (2 years and 1 month)Paris, France✓ Annual negotiations with wine and champagne partners✓ Collaboration with the category manager on the redesign of the wine range: sourcing, tender process launch, evaluation, negotiations, and selections✓ Close collaboration with supply chain and management of a negotiation assistant
- Lagardère Travel RetailBuyer and Category Manager - GastronomyRETAIL (SMALL BUSINESS)February 2019 - October 2020 (1 year and 8 months)Paris, France✓ Responsible for optimizing the gastronomy range in French Duty-Free stores✓ Annual negotiations and contract drafting✓ COMEX Project: presentation of the new gastronomy area at the main Lyon airport store, integrating major local players (Pralus, Bonnat...)
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Education
- MSc International Agri-food ManagementESSEC BUSINESS SCHOOL2018Cours : Management stratégique, Marketing, Achats, Supply-chain, Gestion financière, Workshop Ferrandi... Thèse : Personnalisation de l’expérience client professionnel au sein du rayon cave de la distribution spécialisée
- Master 2 Brand & Innovation ManagementISCOM2016Mémoire : Innovation et Grande distribution
Certifications
- WSET 2The COAM2021