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Julia LesdemaJL

Julia Lesdema

UX CONSULTANT AND DESIGNER

€700/day
Montpellier, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Julia

Most leaders I work with don't lack skills or commitment.

They mainly lack clarity.

Clarity on:
• what is truly worth their time
• the decisions to make now
• what still depends too much on them
• the operational blockages that hinder results

Very often, the leader, without realizing it, becomes the bottleneck of their company:
they centralize, approve, correct, redo work… until they are saturated.

Others move fast, but without clear hierarchy:
everything is a priority, decisions pile up, energy is dispersed.

My role is to intervene as an external strategic eye to bring clarity back where things have gradually become muddled.

I coach SME leaders (and managers) over 3 months to:

👉🏽 clarify the real operational stakes
👉🏽 structure the organization and roles
👉🏽 secure decision-making
👉🏽 get out of the permanent emergency
👉🏽 free up time and mental load

The goal is not to do more.
The goal is to do what's right, with a clear and sustainable framework.

In December, I hosted an advent calendar for leaders.

Each day, a simple resource to identify:
– where time is truly lost
– what creates confusion
– which decisions unblock a situation

Several dozen leaders used it to put words to their blockages and get a first glimpse of how I help them restore order, clarity, and meaning to their operations.

This 3-month coaching goes further:
we don't just identify problems,
we address them in depth, step by step.

• Leaders who carry too much alone
• Companies in a phase of tension, growth, or restructuring
• Decision-makers who feel that “something is blocking” without being able to clearly identify it
• Managers who need to move their teams forward without burning out
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Sclepios ia
    BUSINESS DEVELOPER SPECIALIZING IN DIGITAL STRATEGY AND USER EXPERIENCE
    MEDICAL
    December 2023 - August 2024 (8 months)
    Sète, France
    Client needs analysis to guide commercial and UX strategies.
    Customer journey optimization through CRM improvement, ensuring a fluid user experience.
    Contract negotiation based on a deep understanding of user expectations.
    Prospecting and competitive analysis to identify UX differentiation opportunities.
    Operational management to coordinate digital marketing and sales actions.
    Internal process improvement adopting a user-centered approach (Design Thinking).
    UI/UX Design Business Strategy Digital Communication Branding Business Development
  • Drôle de Pain | Alternance
    BUSINESS DEVELOPER AND PROJECT MANAGEMENT
    AGRICULTURE
    January 2021 - August 2021 (7 months)
    Montpellier, France
    Market research and internal audit to guide digital strategy. Strategic recommendations to optimize user experience. Project monitoring with a user-centered approach (UX Design). Performance indicator tracking to measure marketing effectiveness. Meeting facilitation to align teams on UX objectives. Performance analysis to guide strategic decisions.
    Marketing Digital Communication User Experience Design Project Management Organization
  • J.Lesdema
    UX CONSULTANT AND DESIGNER
    CONSULTING AND AUDITS
    November 2024 - Today (1 year and 9 months)
    Sète, France
    Strategic analysis: Diagnose needs to guide decisions. Brand positioning: Define identity and storytelling. Digital strategy: Plan and manage online campaigns. UX audit: Evaluate and optimize user experience. Wireframes and prototypes: Design effective user journeys. UX/UI Design: Create engaging and intuitive interfaces. Accessibility: Ensure inclusive designs for all. Transformation: Digitize the user experience. Project management: Coordinate teams and deliverables. Client training: Train on UX and digital practices.
    Leadership Project Management Social Media User Experience Design Audit

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Education

  • Google UX Designer Certificate
    Google
    2024
    Certification Google Designer UX
  • Master in Strategy and Consulting
    MONTPELLIER BUSINESS SCHOOL
    2024
    Master en Stratégie et Conseil

Skill set

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