Julia Käppeler

Companies work with me when they want to strengthen their sales, accelerate growth, and build modern structures. I come from IT sales and have worked operationally: lead generation, new customer acquisition, cold calling, account management, pipeline building, closing. As a Sales Team Lead with €15 million in revenue responsibility, I managed teams, developed playbooks, and built scalable systems. Today, I combine strategy, operational implementation, and training, and have supported numerous companies in professionalizing their sales and making revenue predictable.

I analyze sales structures, identify bottlenecks, and develop effective measures: sales and marketing strategy, ICP, value proposition, funnel design, new customer acquisition, existing customer expansion, cross-selling and upselling, pricing, incentives. I optimize CRM setups, forecasts, and go-to-market models, combining strategy with pragmatic implementation.

I take on operational sales tasks with senior expertise: outreach, lead generation, follow-ups, multi-channel prospecting, account-based approaches, CRM maintenance, and reporting. In HubSpot, among other tools, I build robust pipelines, qualify leads, and ensure continuous movement in the funnel. Companies benefit from speed and clear results – not just with an SDR resource, but with a strategic perspective.

I develop practical training for teams and managers: communication skills, objection handling, negotiation, buyer psychology, modern sales methods, lead qualification, and end-to-end processes. The content is based on real situations and increases confidence, conversion, and performance. Formats: 1:1, workshops, online training.