Freelancer profile translated to English.

Description

Strategic planner for 8 years specializing in advertising and digital communication.

My international dimension allows me to bring sharp thinking to brands' strategic recommendations. I develop tailor-made solutions for each client by combining creativity and an analytical approach.

My expertise: Development of strategic recommendations (branding, digital strategy, influence, events, campaigns...)

Industry, competitive, and trend analyses, defining the strategic concept before briefing creative teams. Development of creative ideas Presentation to clients: LVMH, Absolut, Ubisoft, Accor...

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Portuguese
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km), Biarritz (up to 10km)

Freelance,
Planner & Creative Strategist
January 2019 - Today (7 years and 7 months)
Paris, France
Development of strategic recommendations: branding, digital strategy, influence, events, campaigns...
Industry, competitive, and trend analyses, defining the strategic concept before briefing creative teams. Development of creative ideas Presentation to clients: Philips, Ubisoft, Absolut, LVMH, ...
Creative Strategy Strategic Planning
SPOA
Strategic Planner
DIGITAL AND IT
November 2023 - December 2024 (1 year and 1 month)
Supporting the agency on strategic planning assignments:
- Organization of a co-creation workshop (Analysis, benchmarking, workshops...)
- Development of strategic recommendations (strategic concept + development of creative ideas)

Projects: LVMH, Accor, Banque Transatlantique...
Strategic Planning Workshop Facilitation Creative Strategy Creative Strategy
Avent Media Group
Strategic Planner
DIGITAL AND IT
January 2023 - June 2023 (6 months)
Levallois-Perret, France
Conception and writing of digital communication strategies for tenders and for the agency's current clients. Support for business units in developing client recommendations based on internal and external data analysis.
Monitoring of market, media, and digital trends.

Strategies developed for Becquet, NafNaf, Philips, Eurorepar...
Strategic Planning Strategic Recommendation