Julia Holtrup

Collaborating with stakeholders to create a clear vision for the product Mein o2.de Creating and maintaining a well-organized Product Backlog. Prioritizing backlog items based on business value, customer needs, and technical feasibility. Writing clear and concise User Stories with acceptance criteria Led the end-to-end integration of Two-Factor Authentication (2FA), enhancing security and compliance while minimizing user friction

Develop and execute local market strategies for DACH, aligning with global strategic frameworks. Manage the overall marketing budget and lead the annual planning process. Drive ROI-focused media activation, overseeing media agency governance. Design and implement multichannel initiatives (digital, social, PR, POS), including advocacy activations. Optimize 360° marketing campaigns through data-driven analysis and decision-making. Lead and mentor a team of 14 marketers, fostering high-performance execution.

Oversee budget and revenue governance for all owned online shops of BABOR (DACH, BeNeLux). Manage requirements and integrate a new tech stack, including CDP and CRM systems. Develop new onsite content pillars to enhance strategic positioning and customer loyalty activations. Implement digital tools and innovative technologies to optimize the customer journey and boost acquisition and repurchase rates (e.g., digital skin analysis, marketing automation, AI/chatbots, LIVE Buys). Integrate and optimize holistic cross-channel campaigns, ensuring attributed multichannel tracking. Lead a team of 11 online marketers and a UX designer, driving performance and innovation.