Freelancer profile translated to English.

Description

Strategic Content Consulting for Companies That Want More Than AI-Generated Texts

With my three service areas of Content, Localization, and Editing, I support marketing teams, solo entrepreneurs, and B2B companies in creating tailor-made content.

As a graduate in German Studies and with 20 years in PR and Marketing, I know what makes communication fail – and how it succeeds: through clarity and empathy.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bamberg (up to 50km)

SAP Concur
Senior Digital Marketing Manager MEE
SOFTWARE PUBLISHING
July 2022 - April 2025 (2 years and 9 months)
Frankfurt am Main, Germany
• - Strategy for optimizing the digital journey and generating conversions
• - Conception and creation of content / localization of English-language content
• - Performance review, definition of KPIs, analysis & deriving measures
• - Support SEM in coordination with the global marketing team and the SEO agency
• - Support customization & personalization, A/B testing
• - Local Subject Matter Expert for the global website redesign project
Website Copy Customer Journey Conversion Optimization Online Marketing Web Content
SAP Concur
Senior Field Marketing Manager MEE
SOFTWARE PUBLISHING
February 2019 - June 2022 (3 years and 4 months)
Frankfurt am Main, Germany
• - Content-driven demand generation activities (e.g., content syndication via CPL)
• - Planning and execution of integrated campaigns (lead generation Net New & Add On Business)
• - Conception and execution of webinars as well as development of new formats
• - Content and messaging consulting
• - Marketing automation: Conception and creation of automated email nurtures
• - Client Marketing: Conception & creation of the customer newsletter
• - Creation of short (teaser) videos for use in social media, among others
Performance Marketing Lead Generation Marketing Automation Marketing Automation Email Marketing
SAP Concur
Senior Content Marketing Manager DACH
SOFTWARE PUBLISHING
November 2017 - January 2019 (1 year and 2 months)
Frankfurt am Main, Germany
• - Content Marketing Strategy
. - Web Content
.- SEO Strategy
. - Messaging for campaigns and programs, webinar content
• - Analysis and reporting of web performance
• - Implementation of the company-wide SEO strategy
• - Content conception of the annual customer event including speaker management and ghostwriting
Content Marketing Content Marketing Content Strategy Ghostwriting Conception