About Julia
- Development of a tailor-made social media strategy.
- Targeted advertising campaigns (META: Facebook and Instagram & TikTok Ads).
- Positioning & branding
- Editorial calendar, monitoring, analysis on social networks (Instagram, Facebook, Pinterest, TikTok, Linkedin).
- UGC creation (photos, videos, storytelling).
- Authentic, aesthetic, and conversion-oriented content.
- Product integration (beauty, decor, fashion, wellness…).
- Reels / TikTok / advertising content.
- Daily engagement and scheduling.
- Message & community management
- Monthly reporting
- Continuous strategy optimization
- Setup and optimization of Meta Ads campaigns (Instagram and Facebook).
- Optimized UGC formats.
- A/B testing of content.
French
Native or bilingual
English
Conversational
Experience
- MAISONS DU MONDECommunity ManagerRETAIL (SMALL BUSINESS)October 2023 - October 2025 (2 years)Paris, France
- Strategy and community management: +2.6M followers on social media (Instagram, Facebook, TikTok, Pinterest, Youtube).
- Editorial calendar writing and scheduling (Iconosquare, Meta).
- Sponsorship management (Meta Business Manager, TikTok Ads).
- UGC/Influencer strategy management (Lifestyle, decor, beauty).
- Trend monitoring and benchmarking.
- Monthly KPI reporting and analysis.
- Content creation: Reels / TikTok. Cannes Film Festival, We Love Green, Ingrid Chauvin.
- Management of a team of 2 people.
- OPPOCommunity ManagerTECHNovember 2022 - September 2023 (10 months)Paris, FranceSocial media strategy and community management.Participation in the overall marketing strategy (product launch, events, etc.).Tech influence management (Always On and products).Nano-influencer management (briefing, approval).Community management (Facebook, Twitter, Instagram, TikTok, Youtube, Linkedin).Social media moderation.Creation of video briefs and photo shoots.Monthly KPI reporting and analysis.Trend monitoring and benchmarking.📸 CONTENT CREATION:Content creation: Reels / TikTok.On Instagram: 159 interactions (2022) vs 48.5 K (2023).On Twitter: 97.7 k tweet impressions (2022) vs 258 k (2023).
- TERRE DE SIENNEDigital Project Manager / Social MediaCONSULTING AND AUDITSSeptember 2021 - September 2022 (1 year)Boulogne-Billancourt, France📲 SOCIAL MEDIA:Strategic recommendations for various platforms: Linkedin, Instagram, Facebook, TikTok.Community manager for the agency's social networks (Linkedin, Instagram, Facebook, Twitter).Client editorial calendar management: Arkema, Solabiol, La Française, Crédit Agricole Immobilier.Platform performance analysis.📸 CONTENT CREATION:Creation of short-form videos for Reels (tutorials/DIY, interviews).Creation of assets in line with the client's graphic charter (carousel, static visual).💡 PROJECT MANAGEMENT:Website redesign for clients DCW Editions, Modelec (sitemap, touchpoints).Email campaigns (Newsletter).Management of the TERRE DE SIENNE website (Wordpress).
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Education
- Master in Digital Marketing and Social MediaSup de pub2022
Certifications
- Master in Luxury Marketing and CommunicationSUP DE PUB2022
- Master in Digital Marketing and Social MediaSUP DE PUB2021