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Description

Hello, my name is Julia Greven. I look forward to getting to know you!

You can best reach me by email, mobile, or LinkedIn Messenger.

My Skills:

✔ operational & strategic marketing

✔ Marketing Communication

✔ Brand Management

✔ Retail Activation

✔ Trade Marketing/ Shopper Marketing

✔ Live & Experiential Marketing (Trade Fairs, Conferences, Events: from concept to implementation)

✔ Social Media Communication (LinkedIn, Insta, FB, WApp, Tiktok, GoogleMyBus)

✔ Content Marketing & PR

✔ Social Commerce (Video Shopping, Livestream Shopping, Shoppable Clips)

✔ Business Development

✔ Community Building + Network Building

My Soft Skills

👉 Hands-on Mentality

👉 High Intrinsic Motivation

👉 Eloquent + Strong Communication Skills

👉 Creativity & Curiosity

👉 Humorous

👉 Assertive

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Köln (up to 50km), Hamburg (up to 10km), Bonn (up to 10km), Frankfurt am Main (up to 10km)

Industrie & Handel
Marketing/ Conception/ Strategy/ Online & Social Media Marketing/ Live Marketing
E-COMMERCE
January 2016 - Today (10 years and 7 months)
The following job fields were applied:
Brand Building • Marketing • Marketing Strategy • Social Media Marketing • Online Marketing • Brand Design • Strategic Planning • Event Planning • Content Marketing • Social Commerce • Retail • Smart Retail • Retail Activation • Brand Activation • Brand Management • Brand Leadership • Omnichannel Development • eCommerce • Trade Marketing • Digital Strategy • Marketing Communication • Live Marketing • Project Management • Conception

Job References:
✔ Brand sharpening of a service provider brand from the food sector
✔ Megatrend workshops for various companies from industry & trade,
associations & institutions
✔ Corporate strategy sparring, sharpening positioning & brand for an
internet company
✔ Brand building of a brand from the kitchen industry
✔ Social media channel development and online marketing and employer branding strategy for a large building materials and tile retailer
✔ Brand sharpening & positioning of a company from the electrical trade
(B2C)
✔ Marketing analysis & consulting/recommendations for companies from
the electrical trade
✔ Positioning & online marketing strategy of a company from the
technology sector
✔ Process digitalization of a company from the decorative paper industry
✔ Brand activation of a B2B company from the field of
merchandising/retail
✔ Brand reactivation, positioning of a company from the
furniture industry (B2B + B2C)
✔ Brand building, online marketing + e-commerce shop development for an
online retailer
✔ Social commerce + social media content conception & implementation for
companies from the fashion, furniture, toy, and non-food
consumer goods sectors
✔ Brand building A-Z for a company from the franchise sector (food)
✔ A-Z organization of (virtual + analog) trade fairs, in-house fairs,
customer events, exclusive (B2B + B2C) events for companies from industry &
trade
Marketing Communication Social Media Marketing Brand Building Online Marketing
Hersteller+Händler
Board Member Marketing
LUXURY GOODS
January 1999 - December 2015 (17 years)
Kerpen, Germany
Marketing Assistant > Head of Marketing > Board Member Marketing

16 years of experience on manufacturer/retailer side with brand building including PoS conception and franchise-like sales structure. Internationalization of the brand (D/A/CH/NL/TR).

✔ Brand Building
✔ Marketing Communication
✔ PoS Conception
✔ Internationalization
✔ Brand Management
✔ Public Relations
✔ Live Marketing (Trade Fairs, Conferences, Events)
✔ Agency Management
✔ People Management
Brand Management Strategic Brand Management strategic & operational Marketing Marketing Communication corporate-strategy