About Julia
French
Native or bilingual
English
Fluent
Experience
- Aura & Kamatz, Groupe Segula TechnologiesDigital Marketing and Communication Project ManagerJanuary 2024 - January 2025 (1 year)Definition and deployment of the marketing and communication strategy for two entities of the Segula Group. Creation of a social media strategy & content creation (+1.5k followers in 1 month, 8% engagement rate). SEO optimization of websites (+60% organic traffic). Recruitment campaigns via HubSpot: increase in qualified applications and reinforcement of employer branding. Rebranding of visual identities and deployment on various recruitment sites, creation of new signage for agencies in France and Spain. Organization of recruitment events within agencies.
- FreelanceDigital Marketing ConsultantJanuary 2023 - Today (3 years and 5 months)Feasibility study to evaluate the opportunity and feasibility of introducing a brand to a marketplace in France (analysis, strategic recommendations, marketing and communication strategy, budget projection). Launch of a website for an accessories brand: creation of the website via Shopify, creation of web content, SEO optimization, development of the social media strategy.
- Sideme, Groupe AmicaMarketing and Communication Project ManagerJanuary 2018 - January 2023 (5 years)Management of the communication and branding strategy for 5 home appliance brands and private label brands. Optimization of brand visibility: strengthening the presence and referencing of our products on distributor websites through partnerships and targeted campaigns. Development, monitoring, and optimization of budgets allocated to each brand. Team management. Graphic design: product/lifestyle photo retouching, creation of advertisements, brand catalogs, brochures, flyers, POS materials & web content. Product design: creation of order forms, creation of limited edition products. Management of a partnership with Olympique Lyonnais (marketing activations, advertising campaigns, client events). Design and implementation of regional and national events. Organization of targeted commercial operations and performance monitoring. Development and management of press relations, television partnerships, and collaborations with micro-influencers. Design and management of websites and social networks: strategy development, content creation, animation, reporting, and performance analysis. Management of corporate communication in relation to the Polish headquarters. Development of a product database (+1k products) and implementation of a PIM, writing product sheets, marketing descriptions.
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Education
- MasterSup de Pub - INSEEC Digital2020Master
- E-commerce Competency CertificateCNAM2018Certificat de compétence E commerce