Julia Dondeyne

Product Designer for the Cabin application (for Cabin Crew), from the discovery phase to delivery.

Context: The cabin crew process was historically paper-based. The objective was to optimize the CABIN application to boost satisfaction and overall in-flight adoption.

Work: Lead the evolution of features and the 5-year product roadmap, both technically and organizationally.

Results: Drastic optimization of the user journey (reduction in clicks for critical in-flight actions), significant increase in engagement and retention rates on the application.

Actions:

• UX Research: conducted qualitative user interviews, analyzed verbatim feedback, and mapped user journeys to identify priority pain points.

• Discovery & Scoping: translated field insights into design opportunities, facilitated co-design and ideation workshops with business stakeholders.

• UI Design: information architecture, functional workflow design, wireframing and high-fidelity mockups in Figma, respecting the existing design system.

• Validation: user testing, analysis of results, and successive UI iterations.

Large account environment, agile methodology, daily collaboration with Product Managers and development teams.

Full autonomy freelance mission: designing a digital product from end-to-end, from initial scoping to final mockups, in direct contact with the association's management.

• Product Scoping & Structuring: defining the scope, structuring the project, and aligning stakeholders around a common vision.

• UX Research: gathering and analyzing user needs, facilitating ideation and co-creation workshops.

• Prioritization & Roadmap: arbitrating features based on user value and development effort, contributing to the product roadmap and monitoring the allocated budget.

• UI Design: wireframes and high-fidelity mockups in Figma.

Non-profit context with limited resources: high decision-making autonomy and constant product trade-offs between impact and feasibility.

Designing a chatbot in a B2B SaaS environment, from discovery to delivery, within a company specialized in customer relations.

• Product Management: leading the chatbot design throughout the entire cycle, from initial scoping to production.

• Discovery & Market Analysis: competitive analysis, market analysis, gathering and prioritizing user needs.

• Conversational Design: structuring interaction flows and scenarios, designing associated screens.

• Design System: structuring and documenting components to industrialize interface production.

• Facilitation: facilitating ideation (Design Thinking) and co-creation workshops with stakeholders.