Freelancer profile translated to English.
Back to original languageAbout Julia
360° B2B, B2C Communication, PR consultant, influencer marketing, internationally: France, Benelux, Switzerland, Germany.
Founder of the agency com'in the city.
Areas: Health - Fitness - Beauty - Lifestyle - Gastronomy & Wines - Institutional.
For over 20 years, I have been supporting executives in implementing their communication strategy, with a dual geographical presence: Paris and Berlin.
Tailor-made & Expertise
With an approach that is both corporate and product-focused, I address the issue of "how to communicate" and "how to optimize the visibility of the company/brand to its various target audiences"?
From branding to messaging, including creating attractiveness, I also work on corporate culture and brand universe.
The foundations of my profession, as I see it, are:
- Listening: a crucial step to determine the needs of the brand/company.
- Reflection: developing the communication strategy and implementing a plan of creative and personalized actions, with a real objective of results.
- Action: through contacts with the press, influencers, bloggers. Content creation (press kits and releases, digital content, videos, marketing tools…) and monitoring of operations.
- Agility and responsiveness: essential in this profession, in order to adapt to current events and anticipate journalists' reactions as much as possible.
- And finally, analysis, to determine if we have successfully fulfilled our mission.
French
Native or bilingual
English
Fluent
German
Basic
Italian
Conversational
Remote only
Primarily works remotely
Experience
- com'in the cityFounder and DirectorSeptember 2009 - Today (16 years and 9 months)Berlin/Brandenburg Metropolitan Region, GermanyConsulting agency in Public Relations & Press Relations, digital communication, marketing and business development in the following countries: Germany - Benelux - France - Switzerland. Sectors of activity: art and culture, well-being and beauty, design, gastronomy and wines, luxury hospitality, health. Product and corporate communication with traditional media (print, TV and radio) and digital communication: influencers, bloggers, social networks... Clients/References: Health: Med'Well Institute - Actessens, BeLifeline, Philip Morris International Art/culture: Le Cercle Lebrun (Parisian historic site rehabilitated for events) - Galeries Lafayette/ La Galerie des Galeries Cosmetics: Laboratoires Filorga - Le Couvent des Minimes Design: Yellow Green Event Management: LuxHappenings, FAVORIT Guide, Russian-speaking event in Switzerland Gastronomy/lifestyle: Open Vineyard: Salon des Outsiders (wines), Jean-Marc Quarin Meetings. Hospitality/Tourism: Chalet RoyAlp Hotel & Spa***** - Evian Resort - Hôtel Le Richemond, Geneva, Dorchester Collection - Michel Reybier Hospitality (La Réserve Genève, La Réserve Ramatuelle, La Réserve Paris, La Chartreuse de Cos d'Estournel) - Courchevel Tourisme Fashion/jewelry: Uniqlo - Synalia, 1st group of independent jewelers in France (Julien d'Orcel, La Guilde des Orfèvres, Ozencia...) for Opinion Valley Wines: Le Salon des Outsiders du Guide Quarin (Paris)- Les Rencontres Jean Marc Quarin (Lausanne) Web/website: biilink, the 1st social network for female entrepreneurship, for Opinion Valley.
- AMP. COMMUNICATION, LausanneDeputy DirectorAugust 2006 - January 2009 (2 years and 5 months)Activities: Press & Public Relations, Events. Client Manager: La Redoute Switzerland, InterContinental Geneva, La Réserve, Beau-Rivage Palace, Laurent-Perrier, Domaine de La Gracieuse, Lausanne Palace & Spa, Espace Arts & Objets, St Prex Festival …
- PIETRI I PUBLICIS CONSULTANTSPress Director, ParisMarch 2003 - March 2006 (3 years)Manager for fashion & accessories clients: Monoprix Mode, Geox, Agatha Ruiz de la Prada, Old England, Lafont eyewear. Cross-functional mission: supervision of the agency's fashion department (8 people) and creation of an internal reporting system
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Education
- 1996, CommunicationEFAP - School of New Communication Professions19961996, Communication
- Baccalaureate, French Language and LiteratureCollège SévignéBaccalauréat, Langue et littérature françaises