Julia Debienne

SECTORS: CSR / consulting audit/ banking / tech /digital/ tourism / design / culture ...

Senior advisor support for corporate communication agencies

Global & B2B Communication Strategy & PR

Brand building and reputation

Executive/leadership consulting

Influence

Press and public relations

Media training

Writing - editorial

Media partnership negotiation

Sensitive communication and crisis management

Networking/ Events

360° Communication Strategy/ Coordination, team and PR agency management

Press relations and public relations

Events, press conferences, press releases and media briefings (Harris Interactive, IFOP positioning studies...)

Negotiation and follow-up of corporate and media partnerships (ETI Impulsion, FAST 50..)

>> Development of media coverage in volume x 7 in 6 years and online network, bloggers

- Management and implementation of global communication plans, press relations and coordination of the dedicated PR consulting agency (8 people), management (2 permanent employees, fixed-term contracts)

- Writing of press releases and organization of press conferences for the firm with all traditional press, TV, online media in the corporate and financial sectors

- Organization and preparation of interviews for 80 Spokesperson Associates of the firm and top management on consulting topics across all industry sectors: Innovation, start-ups, consumer goods, TechMediaTelecoms, HR, human capital, automotive, insurance, health, real estate, finance… PR for the Deloitte Foundation

- Management of sensitive communication and e-reputation (media training, crisis management manual, Q&A, launch and development of the Deloitte corporate Twitter account, digital communication, follow-up of the dviews blog,

- Corporate communication and Press Relations for the promotion of terroirs, origin, and culture for Skalli wines (Provence, Corsica, Languedoc, Rhône Valley), organization of press lunches and tastings to be featured in special sections of Le Point, le Nouvel Obs, participation in the national Vinisud trade show

- Press promotion of the Blason de Bourgogne, Maison Champy brands

- Organization of the partnership with the Cannes Film Festival (ADR Prod) to promote the products of the Port and Douro Wines Institute to the general public and the press

- Press launches for the Pastacorp group: Lustucru Bio, Lustucru aux Œufs plein air and Garofalo (fine foods) in the French market: 20 journalists/bloggers (coverage in Le Monde, La Tribune, Femme Actuelle…)

- Corporate Communication: press relations and factory visits with the trade press