Julia Darrieutort

J’UP is a consulting and support activity dedicated to clarifying the identity, message, and narrative of leaders, entrepreneurs, and organizations.

I intervene upstream of any communication when words are missing, the message is unclear, or the positioning is not yet clearly defined. My role is to help my clients find the right words for what they represent, structure their narrative, and build coherent, clear, and embodied communication.

My approach is based on listening, questioning, and structuring meaning. It extends, when relevant, to the creation of a narrative and visual identity aligned with the defined posture and vision.

I support leaders, teams, and communication or HR departments on missions of identity clarification, brand storytelling, text writing, embodied communication direction, and employer branding (in terms of narrative and internal coherence).

Multidisciplinary activities combining artistic creation, voice, and communication.

I developed projects around writing and speaking (storyteller, writing and reading of texts), music (singer, singer-songwriter), as well as voice-over and spoken and sung jingle missions for a local radio station.

I also performed acting roles.

In parallel, I handled the creation and management of social media, graphic design and illustration, as well as event organization and the creation of associated content.

These experiences have enriched a transversal approach connecting narrative, voice, image, and meaning.

At 2MoRO, I contributed to internal communication and employer branding development within a structuring and growth context.

I designed internal communication materials (posters, presentations), participated in event organization, and led initiatives aimed at uniting teams, strengthening engagement, and facilitating information sharing.

These actions were part of a logic of internal discourse coherence and company culture enhancement.

In parallel, I worked on marketing and digital topics: website and career mini-site management, SEO optimization, competitive intelligence, as well as LinkedIn activity and content creation (interviews, publications) to enhance the company's image and attractiveness.