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Julia CantariniJC

Julia Cantarini

Fractional Head of Sales/Business Development

€850/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Julia

I help startups and growing companies structure their go-to-market, their sales strategy, and their business development.

I act as a Fractional CRO, Head of Growth, or outsourced Sales Director to structure and accelerate commercial development; build a solid sales pipeline and speed up revenue generation.

I work with, among others:

- B2B startups
- Tech sector including HealthTech, EnergyTech, SaaS platforms
- Impact-driven companies

I also support impact-driven companies that wish to structure their growth while aligning their commercial development with their mission.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 40km), Massy (up to 15km), Nice (up to 50km)

Experience

  • Jimpacte
    Growth Strategy and Business Development Consultant - Go To Market – Fractional CRO
    CONSULTING AND AUDITS
    January 2023 - Today (3 years and 5 months)
    Massy, France
    I help startups and growing companies structure their revenue strategy and accelerate their business development.

    I act as a Fractional Head of Sales or freelance Business Development consultant: go-to-market strategy to help leadership teams build a scalable sales engine and implement it.

    My missions include:

    • defining a clear and differentiating go-to-market strategy
    • structuring B2B business development
    • building a solid and predictable sales pipeline
    • identifying and developing key accounts
    • structuring growth partnerships
    • aligning sales, marketing, and customer success teams

    I typically work during key structuring or acceleration phases, with flexible formats (1 to 3 days per week).

    Frequent deliverables:

    • go-to-market strategy
    • customer segmentation and value proposition
    • sales playbook
    • sales pipeline structuring
    • B2B acquisition strategy
    • growth roadmap

    I particularly support:

    • B2B startups and scale-ups
    • SaaS platforms or marketplaces
    • Impact-driven companies looking to structure their growth

    My approach combines strategic vision with operational implementation, with a simple goal:

    • Generate sustainable growth and build a solid revenue model.
    Go-to-Market (GTM) Strategy Value Proposition Design Business development Sales Strategy Marketing
  • Cytena GmbH du Groupe Suédois BioConvergence
    SALES DIRECTOR
    BIOTECH
    January 2022 - December 2023 (1 year and 10 months)
    Fribourg-en-Brisgau, Germany
    ▪ Business development in the European French-speaking region
    ▪ Direct sales to international industrial companies and academics such as CNRS, MedTechs, Sanofi
    ▪ Deployment of marketing strategy for an innovative industrial product
    ▪ Commercialization of scientific instrumentation
    ▪ Business Engineering
    ▪ B2B sales
  • Imagine Optic
    SALES DIRECTOR
    AVIATION AND AEROSPACE
    September 2015 - August 2021 (5 years and 11 months)
    Orsay, France
    ▪ Complex sales to industrial clients e.g., Airbus and Thales, and academics e.g., CEA and CNRS
    ▪ Key account management and customer relationship management e.g., Safran and Zeiss
    ▪ Channel management and distributor management in Europe and Israel
    ▪ Implementation of a dashboard using agile methods for performance analysis
    ▪ Development of the marketing plan for digital transformation
    ▪ Commercialization of scientific instrumentation
    ▪ Business Engineering

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Education

  • Executive MBA in Innovation
    Kedge Business School
    2015
    Ce MBA m’a permis de développer une expertise approfondie en stratégie d’entreprise, développement commercial et croissance des organisations. Le programme portait notamment sur : • stratégie d’entreprise et stratégie de croissance • go-to-market et stratégie de mise sur le marché • business development et développement de nouveaux marchés • marketing stratégique et proposition de valeur • stratégie commerciale B2B • modèles économiques et génération de revenus • gestion de projets et pilotage de la performance Cette formation m’a permis d’acquérir une vision globale des enjeux de structuration de la croissance et de développement des entreprises, combinant analyse stratégique et mise en œuvre opérationnelle. Elle constitue aujourd’hui un socle solide pour accompagner les organisations dans la définition de leur stratégie commerciale, leur go-to-market et leur développement business.
  • Master in Applied Physics
    Université des sciences de Saint Etienne, France
    2005
    Cette formation m’a permis de développer une forte capacité d’analyse, de modélisation et de résolution de problèmes complexes. Le programme portait notamment sur : • analyse quantitative et modélisation • méthodes scientifiques et rigueur analytique • traitement et interprétation de données • gestion de projets scientifiques • résolution de problématiques complexes Cette formation m’a apporté une solide culture scientifique ainsi qu’une approche structurée et analytique de la prise de décision, aujourd’hui mobilisée dans mes missions de stratégie, d’analyse de marché et de structuration du développement commercial. Elle me permet d’aborder les problématiques d’entreprise avec une forte capacité d’analyse, de synthèse et de structuration, utiles pour construire des stratégies de croissance robustes. Mon parcours scientifique et stratégique me permet d’aborder les enjeux de croissance avec une approche à la fois analytique et opérationnelle.

Certifications

  • HEC STAND UP - Business Development and Commercial - Impact and Social Economy Enterprise
    HEC
    2025
    B2B Prospecting Social and Solidarity Economy (SSE) Business Development Company Creation Communication Strategy Go-to-Market (GTM) Strategy Multichannel Prospecting Business development Marketing B2B Marketing Strategy
  • Corporate Social Responsibility (CSR) Strategy and Sustainable Development
    Dans l'ère du temps
    2023
    Workshop Facilitation CSR and Sustainable Development Strategy CSR Diagnosis Governance Transition Management Change Management Strategy Materiality Analysis Responsible Marketing Collective Intelligence Facilitation Business Model Innovation

Skill set

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