About Julia
French
Native or bilingual
English
Fluent
Experience
- Sweet InnContent Marketing and Social Media ManagerHOSPITALITYFebruary 2016 - August 2019 (3 years and 7 months)â Creation of a content marketing strategy, covering Sweet Inn's various channels (website, app, blog, social media, email marketing...)â Increased brand awareness using an Influencer strategy (Instagram follower count increased from 400 to 40K+ and organic traffic multiplied by 4 in 3 years).
- Semseo LTDPPC & Social Ads SpecialistDIGITAL AND ITSeptember 2019 - Today (6 years and 9 months)- Management of acquisition campaigns, Social Ads (Facebook Ads, Instagram Ads, Linkedin Ads), and SEA (Google Ads: Search, Display, Shopping, Youtube, Gmail and Microsoft Ads)- Creation of campaign structures- Keyword selection within an ROI-focused strategy- Performance optimization (CPA, ROI...)- Performance analysis (Google Analytics)- Regular reporting and recommendations to increase client development and improve performance
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Certifications
- Google Ads Certification (Search Network, Video, Display, Shopping)Google2019