JBFreelancer profile translated to English.
Back to original languageAbout Julia
Who am I?
Previouslymarketing managerfor two publishing houses, with8 years of experiencein this sector, I now dedicate myself100%tocontent writingand **SEO**, an adventure that fascinates me!
Outside of Malt, **clients already trust me**:
10/18, Pocket Jeunesse, Charleston, Belfond, Pocket.
And you, what are yourprint and web content productionneeds?
- SEO-optimized articles generating organic traffic and conversions
- Advertorials of all kinds (personality tests, games, quizzes, historical focus...)
- Copywritten press releases
- Impactful newsletters
- Convincing sales brochures
I master all media!
In terms of **SEO strategy**, I also assist you with:
- Establishing effective content schedules
- Studying and analyzing keywords and competition using a premium SEO tool (Ahref)
- Monitoring SEO news and considering AI, which will profoundly change Search marketing from 2025
Feel free to contact me to discuss your needs, I'm listening!
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- FreelanceWriter & SEO Strategist, CopywriterJanuary 2025 - Today (1 year and 5 months)Paris, FranceAfter 8 years of marketing experience in the publishing industry, I am launching my business in content copywriting, web writing, and SEO consulting.• SEO analysis using premium tools• Writing optimized articles• Content creation: advertorials of all kinds, personality tests, games, reading guides, press releases• Copywriting Portfolio: https://juliabaumannb4d7.myportfolio.com/presse-print
- EDITISMarketing Manager 10/18 and Pocket JeunesseJanuary 2023 - January 2025 (2 years)Paris, FranceResponsible for the strategy and budgets of two publishing houses: Pocket Jeunesse and 10/18.Managed a product manager for Pocket Jeunesse and an intern.
- EDITISProduct Manager Pocket JeunesseSeptember 2019 - January 2023 (3 years and 4 months)• Participation in online and offline marketing strategy planning.• Development and continuous optimization of the budget.• Definition of 360° launch plans and operational implementation.• Coordination of cross-functional actions around a title or author in conjunction with various departments.• Establishment of synergies with third-party publishers.• Development of media, non-media, and influencer partnerships.• Participation in meetings with the distributor.• Strategic launch and animation of the Pocket Jeunesse TikTok account (50K followers gained in 7 months), supervision of the community manager.• Creation of editorial and visual content for print or digital use.
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Education
- Msc. in Management, Programme Grande EcoleESSEC Business School2018Msc. in Management, Programme Grande Ecole
- Bachelor's degree, Programme Grande EcoleESSEC Business School2015Bachelor's degree, Programme Grande Ecole