Freelancer profile translated to English.

Description

- Development of the acquisition strategy, definition of the schedule and budgets.

- Deployment of various acquisition campaigns using the different levers of Web Marketing: SEO, E-mailing, SMA, SEA & Social Media, Retargeting,

- Writing of blog articles & high value-added content, Landing Pages, etc.

- Optimization of the customer journey and conversion funnel.

- Lead qualification through Lead Nurturing to bring them to maturity.

- Monitoring and analysis of marketing actions results, implementation of corrective actions and reporting.

Languages

Workplace preferences

Can work on-site

Paris (up to 50km)

Châteauform'
Acquisition Manager
TRAVEL AND TOURISM
April 2015 - Today (11 years and 2 months)
paris
- Strategy: define, structure and budget the online acquisition strategy. Operational:
- SEO analysis and optimization (SEM Rush, Search Console, Light House & SEM Juice)
- Management of the SEA agency (Google Ads & Bing Ads)
- Management of the SMA agency (Facebook Ads & Linkedin Ads)
- CRM: Lead Nurturing campaigns (Hubspot, Eloqua & Dynamics)
- CRO: AB testing campaigns (AB Tasty)
- Web Analytics: tracking & reporting (GA, GTM, Power BI & Google Data Studio)
- Project Management: website redesigns (Wordpress & Laravel)
SEO SEA Google AdWords Web Copywriting SEO Copywriting Showcase Site AB Tasty
Freelance
web marketing
FASHION AND COSMETICS
November 2014 - April 2015 (5 months)
Paris
- Mission for Withdesigners: SEO, Community management and copywriting. •
- Mission for Kilt agency: copywriting and community management for Cire Trudon, Chanel and Manucurist.
- Mission for Total: definition of the social media strategy for Promoove
Editorial Strategy Social Networks Copywriting Community Management Digital Communication
withdesigners
Traffic Manager
April 2014 - November 2014 (7 months)
Paris
• Website and content optimization for SEO • In charge of the Adwords account • Creation and monitoring of email campaigns. • Implementation of the social media strategy and community management