Freelancer profile translated to English.

Description

Paid Media Specialist | Meta Ads + Google Ads + TikTok Ads + Pinterest Ads | Performance & Growth | 6 years of experience

I am a Paid Media specialist with 6 years of experience in performance marketing, combining agency experience (multi-project, speed, constant optimization) and brand experience (360º vision and focus on business objectives). This allows me to move well between strategy, execution, and analysis, without losing focus on what matters: results and clear decisions.

How can I help you?

• Audit and action plan (quick wins + priorities)

• Campaign setup / restructuring on Meta Ads, Google Ads, and TikTok Ads

• Monthly management and optimization (testing, scaling, and efficiency control)

• Creative testing (angles, messages, and test structure to improve performance)

• Reporting and dashboards (GA4 / Looker / Sheets) to understand what drives results

How I work:

1. Quick diagnosis: I review structure, segmentation, funnel, creatives, and measurement to identify opportunities.

2. Full-funnel strategy: prospecting + retargeting with clear hypotheses and a test roadmap.

3. Continuous optimization: budget, audiences, ads, and landing page (if applicable) based on data.

4. Actionable reporting: what works, what doesn't, why, and what to do next week.

If you are looking for someone autonomous, structured, and performance-oriented, I can help you improve your campaign performance and gain a clear vision of where to invest.

Industry field of expertise

Languages

Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Agencia
Adsmurai — Digital Account Manager / Paid Media Specialist
August 2024 - Today (2 years)
I lead the paid media strategy and performance tracking for accounts, ensuring campaigns are aligned with business objectives and that every decision is data-driven.

Key Responsibilities

• Strategy Definition: objectives, KPIs, full-funnel structure, budget allocation, and test roadmap.

• Execution Oversight on Platforms (Meta/Google/TikTok depending on the account), ensuring consistency, quality, and performance focus.

• Weekly Results Analysis: identification of growth levers, detection of inefficiencies, and prioritization of actions.

• Actionable Reporting to Stakeholders: insights, recommendations, and next steps (decision-oriented).

• Coordination of Workflows with Internal Teams to accelerate deliveries and maintain efficient operations.
Paid Social Google Ads Meta Ads TikTok Ads Google Analytics
Freshly Cosmetics
Digital Advertising Specialist
FASHION AND COSMETICS
December 2023 - August 2024 (8 months)
Barcelona, Spain
I managed paid media campaigns with a performance focus, connecting strategy, execution, and analysis to improve results and accelerate learning. I worked transversally with e-commerce and content to ensure consistency between messaging, creatives, and business objectives.

Key Responsibilities

• Campaign Strategy Definition: objectives, KPIs, full-funnel structure, and test prioritization.

• Continuous Execution and Optimization on Paid Media Platforms (budget, audiences, ads, and formats).

• Performance Analysis and Lever Identification: which audiences/creatives/messages provide better efficiency and scalability.

• Coordination with Internal Teams to align creative briefs, calendar, and business needs.

• Actionable Reporting: clear insights and recommendations for the next iteration.
Paid Social Google Ads Pinterest Ads Data Analytics Google Data Studio
SEM Consulting Bcn
SEM Specialist
CONSULTING AND AUDITS
October 2020 - Today (5 years and 10 months)
Barcelona, Spain
Campaign creation and implementation
Copywriting
Team management
Client communication
Facebook Marketing Google Analytics Google AdWords SEM SEMrush