About Julia
- **B2B and B2C Acquisition Strategy**: audit, media mix definition, and profitability management.
- **Social Ads**: in-depth expertise on LinkedIn Ads, but also Meta, TikTok, or Pinterest. From strategic audit to daily management.
- **SEA**: optimization of Google and Bing Ads accounts (Search, P.Max, Shopping) with a constant focus on ROI.
- **SEO and AI SEO (GEO)**: Technical, semantic, and netlinking audit to boost your organic visibility in the long term.
- **Data and Analytics**: tracking via GTM, GA4 setup, and Looker Studio dashboard creation for real-time monitoring.
- **Training**: I enjoy sharing my expertise. I regularly conduct training sessions in training centers or for individual skill development.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- Julia Abosi - Conseil et Stratégie d'AcquisitionSenior Acquisition ConsultantCONSULTING AND AUDITSMay 2021 - Today (5 years and 1 month)Paris, France
- Analysis of the performance and profitability of various marketing efforts
- Definition of a multi-channel acquisition strategy
- SEA: creation, management/optimization of Google/Bing Ads accounts
- Creation, management/optimization of Social Ads campaigns
- SEO Audit, recommendations, implementation of on-site optimizations, and performance monitoring
- SEA, SEO, and Social Ads training
- StaffMe AcademyDigital Marketing Trainer | Over 150 learners trainedEDUCATION AND E-LEARNINGJuly 2022 - December 2025 (3 years and 5 months)Paris, FranceTraining for entrepreneurs or aspiring entrepreneurs on the StaffMe Academy digital marketing course to guide them in achieving their marketing goals.
- Fundamentals of digital marketing
- Structuring a landing page
- Identifying different acquisition channels
- Mastering paid channels (SEA - SMO)
- Discovering Inbound Marketing
- Evaluating and evolving a digital marketing strategy
- CylleneHead of Acquisition MarketingTECHMay 2020 - December 2021 (1 year and 8 months)Paris, FranceManagement of the Webmarketing team:
- Functional and operational management of 4 Digital Marketing Consultants
- Organization of operations and process optimization
- Recruitment of Acquisition team members
- Monitoring and development of the Webmarketing department's revenue
- Profitability management and development of optimization strategies
- Development of acquisition offers and support for sales teams
- Partner research and management
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Education
- Master in Strategic ManagementTelecom School of Management (Mines Institut)2016
- DUT in Commercial TechniquesIUT of Sceaux2013
Certifications
- Google Ads / Search NetworkGoogle
- Google Ads / Display NetworkGoogle