Freelancer profile translated to English.

Description

Expert in Lead Generation, I help companies generate volume and revenue through my experience and my paid/organic methodology.

What I offer:

✅ Management / Consulting on most advertising platforms (Google Ads, Microsoft Ads, Meta Ads, Linkedin Ads, Criteo)

✅ Content strategy for B2B companies

✅ Consulting and Training Salesforce Account Engagement (User & Admin)

✅ Conversion-oriented landing page design (Wordpress, Unbounce...)

✅ Tracking implementation and GTM setup

✅ Reporting and data analysis

I am

🎓 Google Ads Certified

🎓 Contentsquare Certified (Expert & Web Analyst)

🎓 Google Analytics Certified

🎓 Salesforce Marketing Cloud Certified

My methodology:

We work together. I work alongside you to develop and implement your lead generation strategy.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Alliance des Énergies
Growth Manager
ENERGY AND UTILITIES
September 2023 - Today (2 years and 9 months)
Lyon, France
SEA Campaign Management
-33% CPA / +77% Leads / 6.8% Conversion Rate
- Took over the Google Ads account and reorganized campaigns for lead generation.
- Account cleanup and integration with Salesforce (automatic import).
- Setup and management of Microsoft Ads, Meta Ads, and LinkedIn Advertising campaigns.
- Daily monitoring and optimization of acquisition campaigns.

Paid Acquisition Strategy Implementation
ROAS of 1.9 (+18% vs H1 2024)
- Strategy overhaul: Full Lead Generation focus.
- Modified strategy across our various ad accounts.

Cold Email Strategy Implementation

+8000 contacts reached / Conversion Rate: 1.1%
- Setup of emailing and scraping tools.
- Managed an intern for data scraping and database purchases.
- Creation and configuration of emails and workflows.
- Lead attribution to sales teams.
- Reporting setup.

Salesforce Account Engagement Setup and Configuration (Referent)
- Connection between Wordpress > Account Engagement and Account Engagement > Salesforce.
- Management of custom fields.
- Admin for Account Engagement and Sales Cloud.

SEO Strategy Setup and Definition
- Technical audit of existing setup and roadmap implementation.
- Content strategy implementation focused on lead generation.

Website Redesign and Acquisition Platform Setup
- Creation of technical and functional specifications.
- Management of the web agency, briefing, and project monitoring.
SEA Lead Generation Salesforce Account Engagement Salesforce Marketing Cloud
SENSO PUR
Traffic Manager
E-COMMERCE
November 2021 - September 2023 (1 year and 10 months)
Lyon, France
Internalization, Setup, and Management of SEA Campaigns
ROAS of 18 (+120% vs Jan 2022)
- Took over Google Ads accounts and reorganized campaigns for revenue generation.
- Managed various budgets to achieve set objectives.
- Setup and management of Microsoft Ads, Leboncoin, and Comparison Shopping Service campaigns.
- Daily monitoring and optimization of Ads campaigns.

Elaboration, Setup, and Management of SEO Strategy
+80% of visits
- Defined the new SEO strategy for the group's websites.
- Technical and Web Performance audit of existing setup and SEO roadmap implementation.
- Link building strategy management.
- Content strategy management and briefing to the Web Writer for two to three optimized articles per site per week.

Elaboration of Acquisition Strategy
- Defined the acquisition strategy (SEA & SEO) with a focus on ROI.
- Defined objectives and monitored their achievement.

Setup of Daily and Weekly Reporting
- Defined KPIs to track and created various reports using Google Data Studio (General, Web Activity, Ads Focus, Social Focus, SEO Focus...) for the Management Committee.
SEA SEO E-commerce Strategy Reporting Google AdWords
Mobivia
Acquisition & Webmarketing Project Manager
AUTOMOBILE
October 2019 - October 2021 (2 years)
Villeneuve-d'Ascq, France
Acquisition & Webmarketing Project Manager for originauto.com (B2B specialist in spare parts and tires sales)

Lead Generation Strategy Implementation
-90% CPA / +200% Leads
- Managed Meta Ads and Google Ads campaigns
- Setup of Meta Ads and Google Ads accounts
- Managed relationship with the ads agency

SEO Strategy Implementation
+150 SEO Content / +200% SEO Traffic / +50 Quality Links
- Optimized product content strategy
- Technical optimization (lazyload, caching, JS minification...)
- Link building strategy implementation
- Implemented the complete redirection plan for www.originauto.com and blog.originauto.com for the new site launch in January 2020

Organized the press conference for the launch of originauto.com (+ ten journalists from the aftermarket industry) and followed up on media coverage.
SEO SEA Google Ads Facebook Ads

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Signup to reveal

Contentsquare Certification: Expert Web Analyst
Contentsquare
2022
https://verify.skilljar.com/c/ikvqgiqpnzf9
Contentsquare Certification: Expert
Contentsquare
2022
https://verify.skilljar.com/c/osvtahf6wtwv

Jules's certifications are only visible to Malt Community members

Jules Tronel

⚡️ Expert B2B Lead Generation / 🚀 Growth Manager

About Jules

Experience

SEA Campaign Management

Paid Acquisition Strategy Implementation

Cold Email Strategy Implementation

Salesforce Account Engagement Setup and Configuration (Referent)

SEO Strategy Setup and Definition

Website Redesign and Acquisition Platform Setup

Internalization, Setup, and Management of SEA Campaigns

Elaboration, Setup, and Management of SEO Strategy

Elaboration of Acquisition Strategy

Setup of Daily and Weekly Reporting

Lead Generation Strategy Implementation

SEO Strategy Implementation

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Skill set

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