Freelancer profile translated to English.

Description

Is your marketing data unreliable?

Your conversions aren't reporting, or your ad platforms are receiving inconsistent data?

These tracking issues are common and costly.

I've helped over 200 companies regain reliable and actionable data on their campaigns through Google Tag Manager tracking (client-side or server-side).

🔧 AUDIT & OPTIMIZATION OF YOUR TAGS (GTM / CMP / META CAPI...)

Full audit and fixes (conversions, inconsistencies)
Installation of advertising services (Meta, TikTok, Google Ads)
Integration of CMPs (Axeptio, Didomi) and Consent Mode
Creation or redesign of tagging plan + DataLayer

🚀 SERVER-SIDE MIGRATION (GTM + ADDINGWELL*)

Client-side to server-side migration via Google Tag Manager
Installation of Conversions APIs (Meta, Google, TikTok)
Bypassing adblockers and ITPs (CDN, Cookie Restore)
GA4 recommendations and compliance

*Winner of the Addingwell Centenarian Trophy 2025 for supporting over 100 clients in their server-side implementation

📊 ADVANCED TRACKING & DATA MARKETING

Product profit tracking (Firestore / GCP)
Offline conversion matching (webhooks → sGTM → BigQuery)
Automatic import of offline conversions (CRM, points of sale) to Google Ads

WHY WORK WITH ME?

As a former Media Buyer, I managed up to €150k/month in multi-channel advertising before specializing in tracking.

Since then, I've become passionate about the technical challenges of marketing. My mission: translate business needs into technical solutions.

If you're looking for an educational, pragmatic, and performance-oriented partner, contact me.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

AKKA
CRM Conversion Tracking with sGTM
January 2025 - October 2025 (9 months)
Paris, France
The company Akka offers individuals the opportunity to invest in European startups.

Its business model relies on lead generation through various forms (subscriptions, conferences) followed by qualification and sales by commercial teams.

🎯 Objective: track leads obtained from different forms and associate them with CRM transactions

**Solution implemented**: matching CRM transactions with online leads via click ID and user data.

**Technical details**:
Client-side GA4 implementation
Addingwell server creation and configuration
Implementation of logic to manage multi-country (Spain, Italy, and English-speaking countries)
Implementation of dedicated tags for iframe form tracking (Paperform, Calendly)
Server-side Conversions API installation (Meta, Google, TikTok)
Testing, validation, and verification of correct event transfer

**Results**:
Multi-country management with a data distribution logic to specific ad accounts
Tracking of iframe forms
CRM offline conversions sent to ad platforms
Google Tag Manager Google Tag Manager Server-Side Firestore Conversion Tracking Google Analytics 4
France Toner
Server-Side Tracking Migration with GTM
April 2024 - April 2025 (1 year)
The company invests several hundred thousand euros annually in advertising (Google, Meta, TikTok).

However, conversions attributed in the ad platforms were abnormally low, due to ITP (Safari) restrictions and adblockers.

🎯 Objective: restore tracking reliability and bypass data loss related to browser restrictions and adblockers

**Solution implemented**: complete migration of tracking to a Server-Side environment using Google Tag Manager Server-Side (sGTM) and Addingwell.

**Technical details**:
Client-side GA4 implementation
Addingwell server creation and configuration
DataLayer evolution to include e-commerce data (GA4) and user identifiers
Server-side Conversions API installation (Meta, Google, TikTok)
Implementation of the Axeptio CMP with Consent Wall and Consent Mode v2
Testing, validation, and verification of correct event transfer

**Results**:
Improvement of Meta's event quality score (EMQ) for purchases from 4/10 to 9.1/10
Increase of +15% in purchase conversions sent to Meta and Google
Significantly improved ROAS thanks to better attribution

This migration allowed France Toner to regain a clear view of the real performance of its campaigns, despite the limitations of client-side tracking.
Google Tag Manager Server-Side Conversion Optimization Server-side tracking E-commerce tracking Google Analytics 4
SPRiNG Collective
Plan de taggage Custom Shopify Headless
FASHION AND COSMETICS
January 2024 - Today (2 years and 7 months)
La marque SPRiNG vend des consommables du quotidien par abonnement. Suite à une migration de Shopify standard en headless ainsi qu'à la création de tunnels d'abonnement sur-mesure, j'ai défini un nouveau plan de taggage et de DataLayer sur-mesure.

🎯 Objectif : Adapter le plan de taggage à un tunnel d'abonnement sur-mesure dans un environnement technique complexe (Shopify Headless)

Solution mise en place : migration complète du tracking vers un environnement Server-Side après analyse et rédaction de documentations techniques (plan de taggage et datalayer).

Détails techniques :
Audit des tunnels d'abonnement
Création d'un plan de taggage
Création d'une documentation de DataLayer à destination des équipes techniques
Implémentation du plan de taggage dans GTM client-side avec la création des tags, variables et triggers
Création et configuration du serveur Addingwell
Installation de l'ensemble des services utilisés côté serveur (Meta, Google, Pinterest, Snapchat, TikTok, Affilae)

Résultats :
Contournement des adblockers et des ITP
Tracking sur-mesure des tunnels d'abonnement et de deux marques SPRiNG et Beaudy