About Jules
SEO & GEO Consultant
My SEO & GEO services help you to:
- improve your Google visibility
- identify the realSEOroadblocks on your site
- prioritize actions that have a real business impact
- strengthen yourlocal SEOpresence
- increase your visibility in AI-generated responses and conversational search engines
- structure your content forSEOand AI
- transform your visibility into concrete opportunities
My expertise:
- **SEO & GEO Audit**: technical, semantic, and competitive analysis, and prioritization of tasks
- **SEO Strategy**: keyword research, architecture, internal linking, editorial action plan
- **Local SEO**: Google Business Profile optimization, geo-targeted queries, structured data, local visibility
- **Technical SEO**: identifying blocking issues, improving crawling, indexing, and site foundations
- understanding the business before optimizations
- clear, actionable approach without unnecessary jargon
- prioritization based on real impact
- sustainable strategy over generic recommendations
- results-oriented follow-up
French
Native or bilingual
Experience
- Alois MerleSEO & GEO ConsultantCIVIL ENGINEERINGJune 2026 - Today (2 months)Nantes, France
Local & GEO SEO support for Alois Merle, a plumber in Toulouse and surrounding areas.
The mission's objective is to increase his visibility on Google and in AI-generated responses, in order to generate more qualified leads from local searches with high commercial intent.The mission includes comprehensive natural referencing work:Full SEO Auditof the site: structure, indexing, tags, content, performance, and technical bottlenecksLocal SEOto position the company for queries like plumber Toulouse, artisan plumber Toulouse, plumbing repair Toulouse, water heater replacement Toulouse, drain cleaning Toulouse, bathroom renovation ToulouseLocal page strategy for priority intervention areas around Toulouse**Content SEO**: creation and optimization of conversion-oriented content to capture prospects ready to request a quote**Technical SEO**: site structure improvement, internal linking, structured data, crawlability, and mobile performanceOptimization of local visibility via Google Business Profile and trust signalsGEO: content structuring to improve understanding of the company by ChatGPT, Gemini, Perplexity, and AI OverviewsThe goal is not just to generate traffic, but to convert visibility into calls, quote requests, and new clients for a local tradesperson. - RVG ConseilSEO & GEO ConsultantCIVIL ENGINEERINGJune 2026 - Today (2 months)Nantes, France
Local & GEO SEO support for RVG Conseils, a company active in French-speaking Switzerland.
The mission's objective: increase the company's visibility on Google and in AI responses, to generate more qualified leads from local searches with high commercial intent.The mission begins with a **comprehensive SEO audit**: technical site analysis, page structure, indexing, internal linking, SEO tags, performance, existing content, local visibility, and positioning opportunities.The support combines several levers:SEO Auditand analysis of organic visibility barriers**Technical SEO**: indexing, structure, performance, tagging, crawling, and structured data**Local SEO**: targeting priority areas in French-speaking Switzerland, optimizing local queries, and strengthening geographical signals**Content SEO**: creation and optimization of strategic pages to capture qualified searchesKeyword strategy for high-potential business queriesInternal linking to strengthen priority pages**GEO**: content structuring to improve understanding of the company by ChatGPT, Gemini, Perplexity, and AI OverviewsConversion-oriented optimization to turn visibility into contacts, calls, and quote requestsThe goal is not just to increase traffic, but to build useful visibility, capable of positioning RVG Conseils on key queries in French-speaking Switzerland and generating business through natural referencing, local SEO, and AI engines. - Piscines BertrandSEO GEO ConsultantCIVIL ENGINEERINGMay 2026 - Today (3 months)Nantes, FranceLocal & GEO SEO support for Piscines Bertrand, a company specializing in pool construction, pool renovation, and high-end pool landscaping in French-speaking Switzerland.The mission's objective is to increase the company's visibility on Google and in AI-generated responses, in order to generate more qualified quote requests for local searches related to the pool professional business.Work done / in progress:Local SEO strategy for high commercial intent queries: pool builder French-speaking Switzerland, pool construction Vaud, pool construction Lausanne, pool renovation Vaud, pool builder Geneva, pool builder Lausanne, custom pool, concrete pool, high-end pool.Creation and optimization of local pages to target priority areas: Lausanne, Geneva, Nyon, Morges, Vevey, Montreux, canton of Vaud, and the Lemanic region.Semantic optimization around construction, renovation, maintenance, equipment, permits, site constraints, and pool projects in Switzerland.Work on GEO visibility: structuring content to be better understood by ChatGPT, Gemini, Perplexity, and AI Overviews.Optimization of trust signals: expertise, projects completed, service areas, proof of work, local reviews, and conversion-oriented content.Technical improvement of the site: page structure, internal linking, SEO tags, structured data, mobile performance, and indexing.The goal is not just to increase traffic, but to position Piscines Bertrand as a leading player in local searches related to pool construction and renovation in French-speaking Switzerland, in order to convert visibility into contacts, calls, and quote requests.
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Education
- SEO ConsultantWebMyDay2025- Audit SEO (technique, sémantique, éditorial, netlinking) - Optimisation de la structure du site (technique) - Stratégie de contenu SEO - Plan d'action éditorial - Développement de la popularité (netlinking) - Travail du pack local - Pilotage des outils (SemRush, Screaming Frog, Google Analytics, Google Search Console, Majestic...) - Optimisation GEO - Citation IA, AEO, AI Overviews
Certifications
- Improve website visibility through SEOLa WAB2025