Jules Bergeron

🎯 Media buying: management and optimization of paid acquisition campaigns for growing brands and clients.

As part of my freelance work, I assist clients in structuring, launching, and optimizing their online advertising campaigns.

My role involves transforming a business objective: sales, leads, brand awareness, qualified traffic, into a concrete media plan: platform selection, campaign structure, budget, targeting, messaging, creatives, tracking, and performance monitoring.

I primarily work on Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, and Pinterest Ads, with a particular focus on creative quality. My background in audiovisual allows me to quickly analyze what can work in an ad: the hook, pacing, format, message, promise, visuals, or script.

Projects completed:

▪️ Audit of existing advertising accounts

▪️ Structuring acquisition campaigns

▪️ Creation and launch of paid media campaigns

▪️ Optimization of budgets, audiences, and formats

▪️ Performance analysis: CPA, ROAS, CTR, CAC, conversions

▪️ Creative recommendations to improve ads

▪️ Competitor benchmarking and market ad analysis

▪️ Implementation of simple and actionable reporting

▪️ Regular client follow-up and action prioritization

I have worked with clients from diverse backgrounds: Canal+, Merck, Banijay, Adventis Avocat, La Vie, HappyVore, Planted..., with different challenges depending on the sectors: e-commerce, food, legal, AI, climate tech, sleep market, and pet industry...

The objective remains the same: create clear, well-monitored, well-optimized campaigns capable of generating concrete results without unnecessary complexity.

🎬 Audiovisual Production & Development — Fiction, Documentary, Advertising & TV Formats

At Wag Productions, I worked on the production and development of diverse projects: short and feature films, magazines, games, documentaries, commercials, and corporate films.

Projects / References:

Inaction, + de courts, The Cycling Show, Star VS Fan, films for BPI France, Kabuki...

My main responsibilities:

▪️ Administrative production management

▪️ Organization and coordination of shoots

▪️ Production direction and executive production

▪️ Preparation of grant and funding applications

▪️ Development of audiovisual projects

▪️ Reading and analysis of screenplays

▪️ Writing reading reports

▪️ On-set management and operational monitoring

▪️ Coordination between writers, directors, technical teams, and partners

My role: to support projects from idea to production, balancing artistic vision, budget constraints, and concrete organization of shoots.

🎥 Sports Program Production: Documentaries, Shows, Magazines & Live Broadcasts

I worked on the production and development of sports content for international broadcasters, in collaboration with production companies specializing in sports, adventure, and entertainment.

Production Universes:

documentaries, shows, magazines, short-form content, live content, and premium sports programs.

My main responsibilities:

▪️ Development of sports concepts and formats

▪️ Production monitoring, from preparation to filming

▪️ Coordination with editorial, technical teams, and partners

▪️ Preparation of documents, pitches, and presentation materials

▪️ Monitoring sports trends, live content, international formats, and talents

▪️ Participation in content creation for broadcasters

▪️ Collaboration with production partners, particularly around universes driven by top athletes

I notably worked in collaboration with the production company of Teddy Riner and Blaise Matuidi, as well as with Puzzle Media, producer of Riding Zone.

My role: to support the creation and production of compelling sports programs that resonate with fans, broadcasters, and the general public.